Problems Impacting Extension Program Quality at the County Level: Results from an Analysis of County Program Reviews Conducted in Florida

Harder, Amy; Moore, Austen; Mazurkewicz, Melissa; Benge, Matt

doi:10.34068/joe.51.01.31

JOE

2013

DOI: 10.34068/joe.51.01.31

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Problems Impacting Extension Program Quality at the County Level: Results from an Analysis of County Program Reviews Conducted in Florida

Amy Harder

Austen Moore²,

Melissa Mazurkewicz³

et al.

Abstract: Needs assessments are an important tool for informing organizational development efforts in Extension. The purpose of the study reported here was to identify problems faced by county units within UF/IFAS Extension during county program reviews. The findings were drawn from the reports created after five county units experienced program reviews in 2011. External problems with the potential to affect program quality were more numerous than internal problems. The persistent and widespread nature—beyond the counti… Show more

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Communicating with Data: Telling the Extension Story in Credible and Actionable Ways

Craig

Borger

2019

JJSE

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Effective communication requires a good message delivered through an effective channel and received by a receptive individual. When that communication is successful, the result is enhanced credibility and trust between the sender and the receiver. Telling the Extension story effectively requires both relevant, credible data to compose a clear message and appropriate communication channels to deliver the message to various audiences. This article describes the approach taken by Florida Extension to gather better statewide data to improve communication about the impact of its Extension work, primarily through the use of infographics. With credible data, and working together, Extension data analysts and communicators can enhance Extension’s reputation, trust, and support with key stakeholders.

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Communicating with Data: Telling the Extension Story in Credible and Actionable Ways

Craig

Borger

2019

JJSE

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Identifying Assets Associated with Quality Extension Programming at the Local Level

Harder

Zelaya²

2017

JJSE

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County Extension offices are responsible for the majority of programming delivered in the United States. The purpose of this study was to identify and explore assets influencing the quality of county Extension programs. A basic qualitative research design was followed to conduct constant comparative analysis of five Extension county program review reports. Using the appreciative inquiry process as the lens through which to view the county program review reports revealed multiple assets leading to quality programming. Assets of the reviewed county Extension programs were found to cluster within the following themes: competent and enthusiastic Extension faculty, community partnerships, engaged and supportive stakeholders, effective resource management, sufficient and stable workforce, meeting stakeholder needs, positive reputation, access to facilities, positive relationships between county and state faculty, and innovative practices. The use of both needs-based and assets-based paradigms will provide Extension organizations with a more holistic understanding of its assets and a research-based foundation from which to make decisions about strengthening the organization at all levels.

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Rewarding Relationships: A Quasi-Experimental Design Evaluating the Impact of an Extension Public Relations Seminar

McLeod-Morin¹,

Baker²,

Boyer³

et al. 2023

JJSE

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While Extension communication units have seen success in implementing brand strategies to raise awareness of Extension, the public value and need for Extension programming continue to be misunderstood. College students have the potential to ensure the future of Extension is viable. To expose undergraduate students to the brand and value of Extension, a public relations seminar was developed and delivered by a state Extension specialist to 95 students enrolled in an agricultural technical writing course at a land-grant university. The seminar served as a treatment in the quasi-experimental design, which included information about the land-grant mission, Extension resources, and potential careers related to Extension. Findings revealed that the public relations seminar had a significant impact on the students’ awareness and value of Extension and their consideration of Extension as a career. Implications from this study support strategic public relations having a positive, short-term impact on students’ perceptions of Extension. While future research should explore the long-term impacts of public relations on students’ perceptions of Extension, it is recommended that Extension professionals and agricultural communicators implement public relations activities targeting undergraduate students and use brand advocates, like Extension specialists, to elevate the brand.

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Problems Impacting Extension Program Quality at the County Level: Results from an Analysis of County Program Reviews Conducted in Florida

Cited by 3 publications

References 1 publication

Communicating with Data: Telling the Extension Story in Credible and Actionable Ways

Communicating with Data: Telling the Extension Story in Credible and Actionable Ways

Identifying Assets Associated with Quality Extension Programming at the Local Level

Rewarding Relationships: A Quasi-Experimental Design Evaluating the Impact of an Extension Public Relations Seminar

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