Problems Faced by Micro, Small and Medium Enterprises - A Special Reference to Small Entrepreneurs in Erode District

Rani, Vita

doi:10.15613/hijrh/2018/v5i1/177849

Cited by 3 publications

(3 citation statements)

References 1 publication

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“…Viray (2018) echoed the significance of digital marketing advancements in the Philippines, supported by the country's increasing internet and social media usage, with Filipinos spending the highest average time on the internet and social media globally. However, Aruna (2015) pointed out that microenterprises face challenges such as limited access to banking finance, lack of appropriate technology, marketing issues, resource constraints, and shortage of skilled manpower, which hinder their ability to fully leverage digital marketing opportunities. By profile, majority of the respondents were male (23 or 74.2%) under the age brackets of 21 to 25 years old (61.3%) and 16 to 20 years old (19.4%).…”

Section: Literaturesmentioning

confidence: 99%

Challenges and Strategies in Digital Marketing of Microentrepreneurs During the Covid-19 Pandemic

De Leon,

Diaz,

Kabelan

et al. 2024

BF-BAIIJ

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Digital marketing plays a pivotal role in expanding products and organizations, especially amidst the challenges posed by the COVID-19 pandemic. This study aimed to analyze the marketing challenges faced by microentrepreneurs and how digital marketing strategies alleviated their businesses during the Covid-19 pandemic. Thirty-one microentrepreneurs from the City of Imus, Cavite, participated in the study, providing information as to their demographic profiles, digital marketing strategies, and challenges encountered. The researchers employed purposive sampling and utilized a descriptive-correlational method to assess the relationship between digital marketing challenges and strategies. Questionnaires were distributed to the respondents through Facebook, Messenger, and Instagram, and data were analyzed using SPSS. Findings revealed limited issues related to product demand, loss of customers to competitors, or reaching target consumers, which may be attributed to the convenience and efficiency offered by digital marketing platforms. However, microentrepreneurs need to reassess their marketing approaches to address specific difficulties such as demand fluctuations, competitive pressures, and target consumer preferences. The correlation analysis revealed that there was no significant relationship between price and other variables of the study. However, a moderate positive correlation (r = 0.483) was observed between platform and promotion, indicating that increased platform utilization is associated with higher levels of promotional activities. Furthermore, while demand showed weak positive correlations with promotion (r = 0.039) and price (r = 0.150), there was a moderate positive correlation (r = 0.564) between demand and competitors, suggesting that heightened competition corresponds to increased demand.

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Section: Literaturesmentioning

confidence: 99%

Challenges and Strategies in Digital Marketing of Microentrepreneurs During the Covid-19 Pandemic

De Leon,

Diaz,

Kabelan

et al. 2024

BF-BAIIJ

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show abstract

“…Even with one of the biggest banking systems in the world, India faces significant challenges when it comes to lending money to small businesses. A nationwide research study identifies organizational structures and procedures inside banks that diverge from task orientation, creating a bias against small loan portfolios, as evidence of structural barriers to the flow of credit [9]. Inadequate financing availability, compounded with incomplete and inefficient MSMEs handling procedures, is a barrier to the growth of the MSME sector in India.…”

Section: Access To Bank Creditsmentioning

confidence: 99%

Strategic Insights into Financial Management Challenges Faced by SMES

2024

Journal of Informatics Education and Research

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Micro, Small, and Medium-Sized Enterprises (MSMEs) are acknowledged as drivers of socioeconomic development and are essential to GDP growth, employment generation, and the encouragement of innovation and entrepreneurship. This is applicable to both established and developing economies, with special attention to the role that MSMEs play in the Indian economy. These labor-intensive organizations play a major role in preserving socioeconomic balance. But in developing countries like India, MSMEs' top issue is getting financing, which is why this study aims to highlight the difficulties small businesses confront. Utilizing a quantitative approach, the research identifies five distinct challenges as access to bank credits, strategic financial management, liquidity crunch, non-availability of other credit, poor management of finance encountered by MSMEs in India. The report emphasizes how important it is for people to have access to financing in order to promote entrepreneurship and boost economic growth. Encouraging the start of new entrepreneurial endeavors while facilitating timely access to funding becomes essential for the survival and further expansion of micro, small, and mediumsized businesses. The purpose of this research is to examine the obstacles MSMEs face in obtaining financing.

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“…It is thus imperative for SMEs to streamline their overall developmental goals with environmental consciousness. SMEs must recognize the critical obstacles to sustainability and find innovative solutions to overcome those ( 55), ( 56), (57).…”

Section: Sustainability: the Indian Contextmentioning

confidence: 99%

Plastic Processing MSMEs and Triple Bottom Line: Perceptions Regarding Factors Contributing to Business Sustainability

Bisht¹,

Singh²,

Sandhu³

2022

ECS Trans.

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This study empirically examines the perceptions of the owners of plastic processing MSMEs regarding the factors that contribute to business sustainability. The census technique was adopted to collect the data using exploratory factor analysis to identify the variables. The output was integrated with the triple bottom line framework of sustainability. Exploratory factor analysis yielded a 21-item, three-factor solution, which when subjected to confirmatory factor analysis established the awareness of the owners of plastic processing MSMEs regarding the three pillars of business sustainability: profits, society, and environment. This study documents the awareness of the owners of small businesses regarding sustainability initiatives and adds to the emerging sustainability research that is grounded in evidence gathered from the owners of MSMEs. The results of this study can be a helpful input into policy formation.

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Problems Faced by Micro, Small and Medium Enterprises - A Special Reference to Small Entrepreneurs in Erode District

Cited by 3 publications

References 1 publication

Challenges and Strategies in Digital Marketing of Microentrepreneurs During the Covid-19 Pandemic

Challenges and Strategies in Digital Marketing of Microentrepreneurs During the Covid-19 Pandemic

Strategic Insights into Financial Management Challenges Faced by SMES

Plastic Processing MSMEs and Triple Bottom Line: Perceptions Regarding Factors Contributing to Business Sustainability

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