“…According to the literature, in an integrated supply chain, the information is the key element that firms have to share with their partners [Ragatz et al, 2002]. Within the supply chain, the typical information shared is related with material requirements, demand forecasts and inventory levels (Chandra et al, 2007, Omar et al, 2010, Datta and Christopher, 2011, Hung et al,2011. To ensure the effectiveness of long-term collaborations and to generate trust among partners, these information exchanges should be held within processes with high level of visibility, which should desirably enable effective communications and exchange of real-time data [Chengalur-Smith et al, 2012].…”