2019
DOI: 10.3233/atde190114
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Problem Exploration with Bias Breaking Ideation for Maritime Emissions Reduction

Abstract: This papers presents a quasi-experiment on the characteristics of innovation teams during the early stages of a project, with an emphasis on number and categries of ideas generate with quality throgh a bias-breaking ideation exercise. This quasi-experiment raised several interesing questions on the combination of individual and collective ideation and its relationshop to more innovative outcomes (e.g., quantity of ideas, originality, transformation potential) than solely individual or group thought. Is there a… Show more

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“…As the next step, a workshop is held with the participation of a wide range of stakeholders as the co-creative approach. In the workshop, new ideas are generated through brainstorming discussions starting from the proposed development concept and its ideas using the Bias Breaking Workshop method [9]. The generated ideas were embedded in the morphological matrix, and the extent to which the workshop expanded the search space was quantitatively measured.…”
Section: Process Of Idea Expansionmentioning
confidence: 99%
“…As the next step, a workshop is held with the participation of a wide range of stakeholders as the co-creative approach. In the workshop, new ideas are generated through brainstorming discussions starting from the proposed development concept and its ideas using the Bias Breaking Workshop method [9]. The generated ideas were embedded in the morphological matrix, and the extent to which the workshop expanded the search space was quantitatively measured.…”
Section: Process Of Idea Expansionmentioning
confidence: 99%