A scalar particle with a relic density set by annihilations through a Higgs portal operator is a simple and minimal possibility for dark matter. However, assuming a thermal cosmological history this model is ruled out over most of parameter space by collider and direct detection constraints. We show that in theories with a non-thermal cosmological history Higgs portal dark matter is viable for a wide range of dark matter masses and values of the portal coupling, evading existing limits. In particular, we focus on the string theory motivated scenario of a period of late time matter domination due to a light modulus with a decay rate that is suppressed by the Planck scale. Dark matter with a mass GeV is possible without additional hidden sector states, and this can have astrophysically relevant self-interactions. We also study the signatures of such models at future direct, indirect, and collider experiments. Searches for invisible Higgs decays at the high luminosity LHC or an e + e − collider could cover a significant proportion of the parameter space for low mass dark matter, and future direct detection experiments will play a complementary role.1 The phenomenology is very similar if the DM is a complex or real scalar, we take it to be real throughout. 2 This is assuming the coupling λ is not very small. If λ is tiny, ∼ 10 −10 , the DM relic abundance could be generated from freeze in [5,6]. 4 There might be a relatively minor inaccuracy in our calculation of the relic abundance for DM masses