Abstract:Over the last decade, 3D projection mapping has flourished around the world under the auspices of corporate publicity firms, arts organizations, and urban-branding initiatives. In the popular press, this work has been hailed at once as fulfilling the ambitions of expanded cinema (freeing the moving image from the screen) and as performative architecture (liberating architecture from stasis). However, this emphasis on the freedom of the moving image, on the one hand, and on movement itself, on the other, has ca… Show more
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