“…Literature on sports betting has shown that odds can be used to predict the outcome of horse races (Ma et al, ; Sung, McDonald, and Johnson, ), hockey (Cantinotti, Ladouceur, and Jacques, ), tennis (McHale and Morton, ; Lisi and Zanella, ), the Ryder Cup (Maher, ), the Olympics (Chen, Li, and Zeng, ), and, of course, football (Andersson, Memmert, and Popowicz, ; Boulier and Stekler, ; Forrest, Goddard, and Simmons, ; Hvattum and Arntzen, ; Khazaal et al., ; Leitner, Zeileis, and Hornik, ; Štrumbelj and Šikonja, ). Constantly changing odds in all these sports are provided by bookmakers based on a combination of their expert knowledge and the wagers of fans, who place bets in the hope of beating the odds.…”