It is proposed that expert knowledge can operate as a cognitive cueing structure for the acquisition and retention of new information in memory. Two experiments are reported which demonstrate that expert knowledge about football and clothing can act as mnemonic cues for the recall of information newly associated with that knowledge. In Experiment 1 expert terms from the domains of football and clothing and those neutral nouns paired with them were both better recalled by experts than by non-experts. In Experiment 2 passages containing information contrary to factual knowledge about football and clothing were recalled better by experts than by non-experts, in spite of the fact that information in the passages contradicted what the experts already knew. The results of the two experiments were interpreted as showing that expert knowledge provides mental cues that have desirable mnemonic properties such as constructibility , associability, discriminability and invertibility. Also, the interpretation of expert knowledge as a cognitive cueing structure is compared to Ausubel's ideas regarding advance organizers. Bellezza (1986Bellezza ( , 1987 has proposed that various kinds of declarative knowledge structures in memory can act as sets of mnemonic cues and thereby support the learning and retention of new information. These sets of mnemonic cues have been labelled cognitive cueing structures (Bellezza, 1981) and can be considered as organized knowledge structures in memory that can function as sets of mental cues for the learning of new information. The cues themselves consist of verbal representations and visual images that are components of knowledge structures. These mental cues can be activated automatically by perceiving information simiiar in meaning to the content of the knowledge structure, as in the case of memory schemas. Mental cues can also be strategically activated by the learner himself, as when using a mnemonic device. In either case the mental cues can become associated with the new information. Later, when recall of the new information is necessary, the same cognitive cueing structure active during learning can be reactivated, and its components act as recall cues for the new information that had previously been associated with the cues.The process of mental cueing is easily demonstrated using a mnemonic device such as the rhyming-pegword mnemonic 'One is a bun, two is a shoe, three is a tree', and so on (Miller, Galanter and Pribram, 1960). When using this mnemonic 0888-4080/88/020 147-1 6$08 .OO 0 1988