Pro-vaccination personal narratives in response to online hesitancy about the HPV vaccine: The challenge of tellability
Elena Semino,
Tara Coltman-Patel,
William Dance
et al.
Abstract:Experimental studies have shown that narratives can be effective persuasive tools in addressing vaccine hesitancy, including regarding the vaccine against the human papillomavirus (HPV), which is transmitted via sexual contact and can cause cervical cancer. This paper presents an analysis of a thread from the online parenting forum Mumsnet Talk where an initially undecided Original Poster is persuaded to vaccinate their child against HPV by a respondent’s narrative of cervical cancer that they describe as diff… Show more
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