Pro-Environmental Messages in Job Advertisements and the Intentions to Apply—The Mediating Role of Organizational Attractiveness

Abstract

Environmental sustainability is a concept with increasing importance in the way organizations think and outline their cultures, practices, and business strategies to become more attractive. In this sense, the present study aims to understand whether organizations that publish job advertisements regarding sustainable culture and ecological concerns are perceived as more attractive and generate higher intentions to apply. A quantitative study was made with a sample comprising 443 participants. The results suggested that job advertisements with pro-environmental messages generate a higher organizational attractiveness. In addition, organizational attractiveness does not mediate the relationship between the type of advertisement (green vs. non-green) and intentions to apply. Additionally, the results suggested that individuals with greater individual environmental responsibility and intentions of pro-environmental behavior have a greater intention to apply, facing green job advertisements. The role of organizations in adopting green practices to attract and retain the best talent is also discussed, as well as suggestions for future studies.

The Effect of Green Human Resources Management Practices on Employees’ Affective Commitment and Work Engagement: The Moderating Role of Employees’ Biospheric Value

“…The Triple Bottom Line (TBL) approach emphasizes the three main pillars of sustainability: economic, political, and environmental [2][3][4][5][6]. The TBL means that organizations are starting to adjust their different areas/departments to guarantee the fulfillment of environmental goals.…”

“…Outlined in 2015 by the UN, the 17 Sustainable Development Goals (SDG) were presented and implemented through the European Union's 2030 Agenda and are grouped into six major themes: dignity, people, planet, partnerships, justice, and prosperity. They are framed by the Triple Bottom Line (TBL) approach, which comprises three types of sustainability: (i) economic sustainability, related to liquidity and profit; (ii) social sustainability, Sustainability 2023, 15, 2190 2 of 18 focused on people and society and promoting an ethical concern; and (iii) environmental sustainability, which highlights the planet and its resources [2,[4][5][6]. Considering the environmental catastrophes that the world is increasingly witnessing, the present work focuses on the environmental pillar for its specificity and relevance.…”

Green Human Resources Practices and Person-Organization Fit: The Moderating Role of the Personal Environmental Commitment

“…Finally, based on the Triple Bottom Line approach [2,3], we only considered one dimension of sustainabilitythe environmental one. Future studies relating the three dimensions of sustainabilityenvironmental, social, and economic its antecedents and outcomes should be taken into consideration.…”

“…Yusoff et al [12] related green human resources management with environmental performance. However, studies relating GHRM practices to employees' nongreen attitudes and non-green behaviors are scarce but critical to understanding the role of GHRM practices in organizations' attractiveness [3] and retention [4], a key topic for strategic HRM. Based on the Paauwe and Boselie [13] approach, HR strategy and HR practices influence employees' attitudes and behaviors.…”

Students’ Motivation for a Sustainable Career in the Hospitality Industry in Portugal

“…In light of the growing scarcity of hospitality staff and the changing values of the young generation who are entering the workforce, it is crucial that industry leaders (i.e., human resources managers and practitioners) better understand the attitudes and values that guide the younger generation in their future career decisions [3][4][5]. By doing so, they will be able to manage the workforce more efficiently, make their businesses more sustainable [6], and help the students-the future employees-to guarantee more sustainable careers. In addition, they will also contribute to two distinct but related SDGs-SDG 4, "Quality Education", and SDG 8, "Decent Work and Economic Growth".…”