“…In the last decade, the research on responsible consumption, sustainable consumption, and green marketing in the Turkish context has intensified with several foci. Because the literature is mainly originating from marketing, economy, and finance fields, the research topics are mostly related to the factors that affect purchase decisions, such as the different theoretical explanations of pro‐environmental behaviors, the effects of personal values on sustainable consumption, environmental consumption decisions (Ay, 2017; Dursun, Kabadayi, Köksal, & Tuger, 2016), and evaluation methods of sustainable consumption behaviors (Dogan, Bulut, & Çimrin, 2015; Dursun, Kabadayı, & Tuğer, 2018).…”