Pro-environmental Behavior in Sport Participants

Matsui, Kurumi

doi:10.1007/978-4-431-55324-3_1

Cited by 1 publication

(2 citation statements)

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“…Moreover, the general awareness that sport might be a valuable contributor to a more sustainable future has steadily been increasing [42]. Nevertheless, very little is known about how actively sports participants think about ecological issues and whether they consider this a relevant topic at all [33,34]. This gap in research is of particular relevance because of the large number of participatory sporting events, as referenced in the introduction, as well and the very large number of people participating in these events.…”

Section: Data Collectionmentioning

confidence: 99%

“…Today, sports organizations often try to contribute to the promotion of environmentally friendly behavior of sports consumers and use sporting events as platforms for interventions [31,32]. However, only a small body of research has investigated pro-ecological intentions specific to the sport context thus far and the relationship between athletes and ecological issues is still debatable [33,34]. Of specific interest, here, is the question of whether participants in sporting events are willing to contribute financially to enhance the ecological footprint of their activities.…”

Section: Introductionmentioning

confidence: 99%

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German Marathon Runners’ Opinions on and Willingness to Pay for Environmental Sustainability

et al. 2021

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Research on sustainability and/in sport and, specifically, on the ecological aspects of participatory sporting events is still very scarce despite the recognition these topics have received by actors like, for instance, the European Commission and the United Nations. Against this backdrop, this paper sheds light on a field that is virtually uncharted in academic research, which is the environmental attitudes and willingness to pay for environmental sustainability of participants in participatory sporting events in Europe. In collaboration with the organizer of the Frankfurt Marathon, a study was conducted with a specific focus on German (speaking) marathon runners. In total 1764 data sets were collected with a German (1455 respondents) and an English (309 respondents) online questionnaire. Very insightful descriptive analyses showed that the awareness for the issue of sustainability and sport is still low and that ecological initiatives only have a medium influence on the evaluation of a marathon event. Nevertheless, particularly the German-speaking respondents indicated a high willingness to pay for environmental sustainability in general and for specific measures that can enhance the environmental friendliness of a marathon event, in particular. As will be discussed in the paper, these insights have important managerial implications and are a valuable basis for further research in this evolving field.

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Section: Data Collectionmentioning

confidence: 99%