Pro-environment advertising messages: the role of regulatory focus

Bhatnagar, Namita; McKay-Nesbitt, Jane

doi:10.1080/02650487.2015.1101225

Cited by 38 publications

(42 citation statements)

References 49 publications

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“…Put differently, these responses refer to a general conception of advertising (see Hudders et al 2017). However, it has also been argued that individual differences in chronic regulatory focus might lead to variations in consumer responses across different contexts, highly depending on the setting and stimulus (Bhatnagar and McKay-Nesbitt 2016;Idson, Liberman, and Higgins 2000). Therefore, in Study 2, we aim to investigate how regulatory focus influences the evaluation of specific forms of targeted advertising.…”

Section: Studymentioning

confidence: 99%

The impact of regulatory focus on adolescents’ evaluation of targeted advertising on social networking sites

Zarouali

Poels

Walrave

et al. 2018

International Journal of Advertising

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This article examines whether individual differences in chronic regulatory focus (prevention vs. promotion focus) among adolescents influences the way they evaluate targeted advertising on social networking sites. Study 1 (survey) reveals that adolescents with a promotion focus (who are oriented toward achieving positive outcomes) have a more positive attitude and a higher purchase intention toward targeted advertising, as compared to preventionfocused adolescents (who are dispositioned toward avoiding negative outcomes). Study 2 (experiment) investigates how adolescents' chronic regulatory focus can alter their attitude and purchase intention on a mock social networking site that includes a targeted advertisement. Results show that a low personalized targeted ad is better evaluated (in terms of a more positive attitude and higher purchase intention) among prevention-focused adolescents, whereas a high personalized targeted ad results in better advertising outcomes among promotion-focused adolescents. Contributions to theory and implications for advertising practice are discussed.

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Section: Studymentioning

confidence: 99%

The impact of regulatory focus on adolescents’ evaluation of targeted advertising on social networking sites

Zarouali

Poels

Walrave

et al. 2018

International Journal of Advertising

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“…Some companies are using environmental advertising to encourage their customers to consume in an eco-friendly manner . Other companies are embedding prosocial and proenvironmental messages in their product advertisements (Bhatnagar and McKay-Nesbitt, 2016;Chahal and Sharma, 2006;Yoon and Oh, 2016) in the hope that they might heighten environmental concern, which might lead to the purchase and consumption of environmentally friendly products (Bhatnagar and McKay-Nesbitt, 2016;Taylor, 2015 (Gruber, Kaliauer, and Schlegelmilch, 2015). This, in turn, can lead to increased purchase intention toward the company's products (Fagerstrøm et al, 2015).…”

Section: Advertising Intensity and Csrmentioning

confidence: 99%

Corporate Social Responsibility And Marketing Performance

Rahman¹,

Rodríguez‐Serrano²,

Lambkin³

2017

JAR

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Other studies, however, have found negative or contradictory results. Findings have varied widely, from positive to negative, to a U-shaped effect, or even to an inverse U-shaped effect of CSR on financial performance (Cheng et al., 2014). Several explanations have been put forward for these conflicting findings, including measurement errors, theoretical or methodological limitations, and neglect of contingency factors (Aguinis and Glavas, 2012; Cheng et al., 2014; Ullmann, 1985). The current study attempts to overcome the measurement limitations of earlier studies and to investigate the impact of CSR initiatives on marketing performance-one dimension of company performance that has not been addressed yet. This article puts forward and tests the proposition that

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“…Two of the articles survey a nationally representative sample of advertisers and consumers Taylor and Sarkees, 2016). Two articles use data collected from a consumer panel (Chu, Lee, and Kim, 2016;Orazi, Bove, and Lei, 2016), and four use experimental data collected from laboratory settings (Bhatnagar and McKay-Nesbitt, 2016;Kang et al, 2016;Chen-Fang 2016;Yoon, Kim, and Baek 2016). The use of multiple methods across studies increases the validity of overall findings reported in the issue, as strengths and weaknesses complement one another.…”

mentioning

confidence: 99%

“…Bhatnagar and McKay-Nesbitt (2016) show that chronic promotion focus is associated with environmental concerns, favorable attitudes toward pro-environment advertising recommendations, and pro-environmental behaviors, but chronic prevention focus does not generate the same positive effects. report that perceived behavioral control and anticipated emotion differ in their effects on green consumption.…”

mentioning

confidence: 99%

“…The nine articles selected for the special issue are rigorously selected, as all of the articles presented here have gone through a regular IJA peer review process. These articles contribute to advertising theory, research, and practice by (1) uncovering individual differences in perception of advertising messages and their consequences for social and environmental behaviors (Bhatnagar and McKay-Nesbitt, 2016;, (2) reconciling societal and business interests (Kim, Williams, and Wilcox, 2016;Taylor and Sarkees, 2016), (3) identifying a message factor that determines eco-friendly behaviors (Chen, 2016;Yoon, Kim, and Baek, 2016), and (4) identifying source factors that enhance and weaken advertising effectiveness (Chu, Lee, and Kim, 2016;Kang et al, 2016;Orazi, Bove, and Lei, 2016).…”

mentioning

confidence: 99%

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