“…One side argues that engaging in green activities can promote revenue growth and market access, access to capital, risk management and licence to operate, human capital, brand value and reputation (Schaltegger and Wagner, 2006;Weber, 2008;Alexopoulos et al, 2011;Cheon et al, 2017), while others are not convinced such an influence exists (Levy, 1995;Sarkis and Cordeiro, 2001;Watson et al, 2004;Link and Naveh, 2006;Aras et al, 2010;Jacobs et al, 2010). What is certain is that more research on the relationship is needed, particularly in developing countries (Etzion, 2007;Goyal et al, 2013) such as Libya, which is characterised by its competitive weaknesses (Porter and Yergin, 2006;Ahmed, 2010;Alghadafi and Latif, 2010;Almahdi, 2011;Aboujdiryha, 2011;Ali and Harvie, 2011) largely due to environmental issues (Porter, 2007).…”