Private label partnerships with retailers: a risk or opportunity for producers?
Emma Beacom,
Annmarie Bergin
Abstract:PurposeThis study identifies benefits and challenges of PL partnerships, and recommendations to improve the PL partnership process.Design/methodology/approachQualitative data was collected via semi-structured interviews (n = 8) with Irish PL retail buyers (n = 4) and producers (n = 4). Data was coded and thematically analysed.FindingsThree key themes were identified. Theme 1 provides an overview of the benefits of PL partnerships for producers (e.g. volume driven orders, increased efficiencies) and for retaile… Show more
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