2000
DOI: 10.1509/jppm.19.1.27.16941
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Privacy Concerns and Consumer Willingness to Provide Personal Information

Abstract: The authors examine potential relationships among categories of personal information, beliefs about direct marketing, situational characteristics, specific privacy concerns, and consumers’ direct marketing shopping habits. Furthermore, the authors offer an assessment of the trade-offs consumers are willing to make when they exchange personal information for shopping benefits. The findings indicate that public policy and self-regulatory efforts to alleviate consumer privacy concerns should provide consumers wit… Show more

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Cited by 787 publications
(706 citation statements)
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References 21 publications
(66 reference statements)
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“…The results also shows that perceived risk are significantly influencing usage intention, which is consistent with previous research by Zhou [1]. The factors of espoused privacy protection measures and perceived benefits in exchange of disclosing private information [13], as well as the type of personal information being sought after [32] also represent considerations worth noting. Among the potential users of LBS, they perceived risk, nevertheless they intend to use LBS.…”
Section: Research Methodsologysupporting
confidence: 89%
“…The results also shows that perceived risk are significantly influencing usage intention, which is consistent with previous research by Zhou [1]. The factors of espoused privacy protection measures and perceived benefits in exchange of disclosing private information [13], as well as the type of personal information being sought after [32] also represent considerations worth noting. Among the potential users of LBS, they perceived risk, nevertheless they intend to use LBS.…”
Section: Research Methodsologysupporting
confidence: 89%
“…Information sharing on social networks is done voluntarily, implying control and alleviating perceived risk. However, behavioral advertising raises privacy concerns as information is being involuntarily revealed [38]. The benefits of information sharing are immediate, while the consequences of privacy violations may appear delayed [1].…”
Section: Background and Related Workmentioning
confidence: 99%
“…For example, most people want to have more control over the use of personal data to restrict unwanted commercial advertisements [36]. Issues of information control are essential in increasing the likelihood of consumers contributing information to online firms [42].…”
Section: R1: What Is the Specificity Of Privacy Management In The Locmentioning
confidence: 99%