Proceedings of the 29th ACM Conference on User Modeling, Adaptation and Personalization 2021
DOI: 10.1145/3450613.3456829
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Privacy as a Planned Behavior: Effects of Situational Factors on Privacy Perceptions and Plans

Abstract: To account for privacy perceptions and preferences in user models and develop personalized privacy systems, we need to understand how users make privacy decisions in various contexts. Existing studies of privacy perceptions and behavior focus on overall tendencies toward privacy, but few have examined the contextspecific factors in privacy decision making. We conducted a survey on Mechanical Turk (N=401) based on the theory of planned behavior (TPB) to measure the way users' perceptions of privacy factors and … Show more

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Cited by 12 publications
(4 citation statements)
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“…Users perceive privacy differently, e.g., some users tolerate disclosing their gender, while others refuse to do this (Joshaghani et al, 2018). This perceived privacy depends on many factors, e.g., context or situational factors (Knijnenburg and Kobsa, 2013;Mehdy et al, 2021). However, measuring users' perceived privacy is hard and is usually done via questionnaires (Knijnenburg and Kobsa, 2013).…”
Section: Summary and Open Questionsmentioning
confidence: 99%
“…Users perceive privacy differently, e.g., some users tolerate disclosing their gender, while others refuse to do this (Joshaghani et al, 2018). This perceived privacy depends on many factors, e.g., context or situational factors (Knijnenburg and Kobsa, 2013;Mehdy et al, 2021). However, measuring users' perceived privacy is hard and is usually done via questionnaires (Knijnenburg and Kobsa, 2013).…”
Section: Summary and Open Questionsmentioning
confidence: 99%
“…Users perceive privacy differently, e.g., some users tolerate disclosing their gender, while others refuse to do this (Joshaghani et al, 2018 ). This perceived privacy depends on many factors, e.g., context or situational factors (Knijnenburg and Kobsa, 2013 ; Mehdy et al, 2021 ). However, measuring users' perceived privacy is hard and is usually done via questionnaires (Knijnenburg and Kobsa, 2013 ).…”
Section: Summary and Open Questionsmentioning
confidence: 99%
“…In one of our earlier works [38], we leveraged the data to measure users' behavioral intention and their situational perception of three constructs: attitude, subjective norm, and perceived behavioral control. These constructs and the path model is inspired from the theory of planned behavior (TPB) [3].…”
Section: Path Model For Privacy Behavior Analysismentioning
confidence: 99%
“…Additionally, individual variations in demographics, personality traits, and decision-making styles as well as their effect on users' privacy-related habits must be studied before developing any behavioral model. Therefore, we work on a dataset from [38] which was obtained by conducting a custom designed survey on Amazon Mechanical Turk 1 (N=401) based on the theory of planned behavior (TPB) to measure the way users' perceptions of privacy factors and intent to disclose information are affected by three situational factors embodied hypothetical scenarios: information type, recipients' role, and trust source.…”
Section: Introductionmentioning
confidence: 99%