Prioritizing students' mobile centric information access needs: A case of postgraduate students

Abstract

Students enrolled at Open and Distance Learning (ODL) institutions tend to combine study and work and to succeed they have to optimize free time for studying. Therefore, many ODL students access and interact with information in a mobile context, which implies that interaction takes place in dynamic and changing environments. This presents students with a number of overlapping contextual challenges that need to be managed when accessing and interacting with information. Higher Educational Institutions (HEIs) are also confronted by these challenges as they strive to provide access through technologies that are accessible, usable, scalable and sustainable to students. Against this background, it is important to have an understanding of the categories of information that students would want to access and interact with through the devices that they privately own, of which mobile phones are the most common. This study investigated the categories of information that students would want to access through mobile cellular phones. The data capturing involved both qualitative and quantitative data. In order to get a comprehensive and representative set of information access needs it was necessary to start with openended questions. Based on the analysis of the 50 responses to the open-ended questions, fixed-response questions were formulated.The 84 responses to the fixed-response questions were then analyzed to determine the importance of the information access needs as well as the access frequency. The contribution of this paper is a set of prioritized information needs that provide some insight into the mobile centric information needs of students at the University of South Africa (UNISA) as an example of an ODL institution.

What drives generation-y women to buy fashion items online?

“…In designing the data collection procedure, we focused on the experiences and perceptions of participants relating to fashion m-commerce engagement. The study involved qualitative interviews -in line with comparable studies (Chipangura et al, 2013;Yeh & Li, 2009). We selected the semi-structured interview approach to allow the researchers to explore the themes required by the research questions while allowing participants to explain their thoughts in any way they choose.…”