Prioritizing customer requirements for men’s denim jeans through factor analysis and fuzzy analytic hierarchy process
Berihun Bizuneh,
Tesfu Kifle
Abstract:PurposeThe main purpose of this paper is to identify, screen and prioritize customer requirements (CRs) for men’s denim jeans. Moreover, the effect of demographic factors on the primary evaluation criteria has been examined.Design/methodology/approachThe study was initiated by the growing complaints about denim jeans products of a local manufacturing company. First, 24 CRs were identified from the literature and customer complaints. Then, a survey was conducted to rate the identified CRs and solicit more CRs t… Show more
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