Prioritization of Elements Selection in Order-Picking Problems Through a Preference Model Influenced by Personality

Abstract

In the purchase of products, a warehouse is an integral part between producers and customers, where the order picking is one of several operations involved. This chapter highlights the prioritization of the selection of the elements that make up an order based on the influence of the customer's personality on their preferences in order to choose the alternatives of the order. For this purpose, two approaches of personality theories are integrated in order to model the influence of personality as a factor that influences the parameter values of preference models based on outranking relations. The application case deals with an online supermarket using an intelligent virtual agent as the assistant that receives the order, who emulates the personality and preferences of the customer, selecting and delivering the best order. This chapter will emulate the behavior of decision makers, showing the impact of personality on preferences and will analyze its range of applications in problems related to the order picking.

Modeling Preferences through Personality and Satisfaction to Guide the Decision Making of a Virtual Agent

“…Figure 1 shows the general scheme of the VDM, whose structure has been developed to work in any case study. The operation of the architecture consists of selecting from the knowledge base the contextual elements, information on personality (through the MBTI [28] and IPIP-NEO [26] questionnaires), the Corpus Processed representative of the preferences (with the questionnaire proposed by Castro et al [2]), and the DM satisfaction profile. With this information, it will be possible to obtain preferential parameters influenced by the VDM's personality and approximate the degree of personal satisfaction.…”

“…In this project, the PMUDC-I model (Personality Model Under a Decision Context I) [2] is responsible for generating personality parameters, as well as preferential parameters. Therefore, the PMUDC-I is the basis for concluding with the development of the PMUDC-II model.…”

“…For example, the authors Cruz-Reyes et al [1] provide a study focused on the integration of the perception of individuals through their preferences to optimize decision processes, reflecting in some way their satisfaction. Another study that can be highlighted is that of the authors Castro-Rivera et al [2], where they were not limited to integrating only the preferences of the individual but also their personality to give a better approximation to what satisfies them according to a decision context.…”

“…In general, profits play an essential role in different works that provide studies in favor of integrating the perception of individuals through their preferences. Such a link between profits, perception, and preferences is built to gain an advantage in computable optimization processes so that better solutions can be achieved [1,2]. Hence, the profits can be seen as a means of characterizing the impact of a particular individual's perception over distinct alternatives, which can vary.…”

“…On the other hand, an authoritarian personality emphasizes a preference for one of the product's attributes over another. To emulate this type of behavior in decision making, indirect strategies are applied [1,5], and optimizers are based on preferences and influences of personality [2].…”