Prioritization of aesthetic attributes of car profile

Yadav, H. C.; Jain, Rajeev; Shukla, Sandarbh; Avikal, Shwetank; Mishra, Pankaj Kumar

doi:10.1016/j.ergon.2013.04.008

Cited by 55 publications

(23 citation statements)

References 19 publications

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“…According to the degree of proximity, 20 participants with lower scores were selected: numbers 9,5,30,34,3,15,39,42,2,6,16,24,37,13,4,14,20,38,31, and 21. ese 20 participants' lower scores illustrate that their emotional levels are close to the average level of public moods and can represent consumers' aesthetic purposes in a certain extent. So, they would be the participants in the next experiment.…”

Section: (6)mentioning

confidence: 99%

“…However, the development of eye tracking techniques makes the method of measuring the aesthetic indexes of the product by observing visual information, such as eye movements and pupil changes, gradually accepted. For instance, there was a study of weight expansion of 12 aesthetic attributes in car styling by Yadav et al in 2013 [5]. In addition, the aesthetic measurement method of the web interface was developed in 2008 by Zain to design the interactive product [6].…”

Section: Introductionmentioning

confidence: 99%

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An Aesthetic Measurement Approach for Evaluating Product Appearance Design

Liu

Wang

Yang

et al. 2020

Mathematical Problems in Engineering

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After completing the market positioning of products, catering for the functional and emotional needs of consumers is the key to achieve the success of product design. In the present study, the psychological theory is employed to screen the subjects and quantitatively evaluate the alternative design schemes to ensure the optimal design scheme. Then, an evaluation method of product appearance design based on eye tracking and aesthetic perception measurement is obtained. With the design of campus street lamp as an example, this paper evaluates the appearance design of products using emotional measurement and eye tracking technology. IAPS is used to screen out the participants who can represent the emotions and aesthetic experience of the public. Subsequently, the index system of aesthetic evaluation is established according to aesthetic theory, and the transformation relationship between aesthetic evaluation index and physiological eye movement index is determined. Finally, the eye tracking technology is used to evaluate the aesthetic feeling of each alternative, and the best design schemes are obtained. This study aims to explore a simple, practical, and low-cost product design evaluation method. As a hotspot in the research field of product design methodology, emotional design has broad prospects for application. Moreover, this paper also proposes a new direction for the development of emotional design research, which is based on quantitative analysis with the supplement of qualitative analysis.

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Section: (6)mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

An Aesthetic Measurement Approach for Evaluating Product Appearance Design

Liu

Wang

Yang

et al. 2020

Mathematical Problems in Engineering

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“…Sports and racing (6) Mellow and so (8) Special and cool (5) Al Outline of the front panel (12) A2 Side trend line (16) headlight (37) feature (9) Sharp broken line (6) A11 A12 A13…”

Section: = [̃] ;mentioning

confidence: 99%

“…Mellow & full and just as a shield (8) Close to letter M/like a helmet (5) A21 A22 A23 A24 Similar to square (9) Continuous curve (6) Continuous broken line (3) Simple and modern (11) Graceful and smooth (3) Graceful and smooth (11) Simple and modern (7) Sports and racing (5) Mellow and so (6) Light and exquisite (3) Fashionable (7) Mellow and so (6) Simple and modern (10) Feel of science and technology (8) Special and cool (8) Sports and racing (6) Graceful and smooth (3) Simple and modern (11) Mellow and so (5) Fashionable (5) Sports and racing (6) Graceful and smooth (2) Disconnected irregular polygon ( Diamond shape (9) Eye shape (3) V shape (7) Circle shape (9) Similar to the square shape (5) Cobblestone shape (17) Shape of the athletics track ( 15) Shape of two round (12) Mellow and cocking-up (6) Sharp and cocking-up (4) Vertical-tail shape (7) Similar to square/trapezoid (3) A3 Modelling of the A4 Rear modeling Step 3 (calculate the fuzzy maximum eigenvaluẽm ax ). The fuzzy maximum eigenvaluẽm ax of the fuzzy pairwise comparison matrix̃can be calculated as̃=̃m ax̃ ( 11) The fuzzy maximum eigenvaluẽm ax of the fuzzy pairwise comparison matrix can also be defined in terms of triangular fuzzy numbers:̃=…”

Section: A14mentioning

confidence: 99%

“…Ted [11] classified the emotional demand levels of the modeling design as the basic level, the expectation level, and the excitement level, based on the Kano model classification method. Yadav et al [12] evaluated the artistic attributes of automobile shape and asked testees to evaluate twelve artistic attributes that impact the shape of an automobile using a Kano two-way questionnaire. For customers who are not sure about their answers to a certain product attribute, investigation data achieved using the Kano model is not accurate [13].…”

Section: Introductionmentioning

confidence: 99%

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Continuous Fuzzy Kano Model and Fuzzy AHP Model for Aesthetic Product Design: Case Study of an Electric Scooter

2018

Mathematical Problems in Engineering

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The fuzzy Kano model (FKM) adopts a linear scoring system that cannot accurately reflect the relationship between users' needs and satisfaction and may underestimate the importance of users' evaluation and needs. In this paper, we propose a preference-based evaluation-fuzzy-quantification method to determine the priority of the development of attractive factors of an electric scooter. In the evaluation analysis stage, the evaluation grid diagrams of all the interviewees are systemized. In the fuzzy computing stage, the continuous fuzzy Kano model (C-FKM) combined with the fuzzy analytic hierarchy process (FAHP) is developed to determine the priority of the development of attractive factors. By processing the ambiguity of users' needs, the C-FKM can obtain a more accurate representation of users' needs than the FKM. The opinions of 20 experts are integrated using the similarity aggregation method (SAM); then the FAHP is applied to calculate the weight of each evaluation criterion. Lastly, we use quantitative analysis to discover the important and specific characteristics that influence the attractiveness of an electric scooter. Research shows that Kansei images with attractive qualities are reliable and may be the first choice for satisfying the perceptual demands of consumers and can provide reference for the related research.

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Cooperation Between Design and Neuroscience: Contributions to Current Project Methodologies Applied to Automotive Design

Rosa

Zuanon

2019

Lecture Notes in Computer Science

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Prioritization of aesthetic attributes of car profile

Cited by 55 publications

References 19 publications

An Aesthetic Measurement Approach for Evaluating Product Appearance Design

An Aesthetic Measurement Approach for Evaluating Product Appearance Design

Continuous Fuzzy Kano Model and Fuzzy AHP Model for Aesthetic Product Design: Case Study of an Electric Scooter

Cooperation Between Design and Neuroscience: Contributions to Current Project Methodologies Applied to Automotive Design

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