“…In this current project, we aim to take steps to address this need through the creation of an online education programme entitled Informed Health Choices-Cancer (IHC-C), which is based on a set of 49 Informed Health Choices (IHC) Key Concepts (KCs) (see Appendix). The KCs provide principles for recognising the reliability of claims, comparisons, and making health choices [ 14 , 30 ]. They enable individuals to identify the presence of health claims, evaluate the reliability of the evidence behind the claims, and make well-informed choices when considering different options [ [31] , [32] , [33] ].…”