Print E-mail Barriers and Facilitators to Local Food Market Development: A Contingency Perspective

Godette, Sherrie K.; Beratan, Kathi K.; Nowell, Branda

doi:10.5304/jafscd.2015.053.012

Cited by 8 publications

(12 citation statements)

References 20 publications

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“…This result does not align with previous literature that demonstrated consumers' positive attitude toward local food (Bianchi & Mortimer, 2015;Godette et al, 2015). The finding that video treatments focusing on local food's higher food quality and support of the local economy could effectively increase favorable attitudes toward local food verifies previous research findings that freshness and supporting the local economy are the two leading factors consumers consider when choosing fresh, local produce (Defra, 2008;Onozaka, Nurse, & McFadden, 2010).…”

Section: Discussioncontrasting

confidence: 82%

“…However, previous literature also challenged these benefits and argued potential adverse outcomes of promoting local food (Edwards-Jones, 2010;Godette et al, 2015). Future research should explore how consumers' attitudes toward local food vary after viewing media messages about the concerns of the local food system.…”

Section: Recommendations For Researchmentioning

confidence: 99%

“…Small independent retailers are also more likely to sell locally produced or made products than chain supermarkets (Norberg-Hodge et al, 2002). However, the return on investment of local direct marketing some local farmers and producers are unlikely to match the cost, uncertainty, and labor (Godette, Beratan, & Nowell, 2015).…”

Section: Local Food Benefits and Criticismmentioning

confidence: 99%

“…Research found that consumer' attitudes toward local food are positive in general (Bianchi & Mortimer, 2015;Godette et al, 2015). The National Restaurant Association's "What's Hot" chef survey discovered consumers rated locally sourced meats and seafood as the top menu trend for 2014, followed by locally grown produce and environmentally sustainable food (National Restaurant Association, 2014).…”

Section: Consumer Attitude Toward Local Foodmentioning

confidence: 99%

See 3 more Smart Citations

The Effects of Online Video on Consumers’ Attitudes Toward Local Food

Qu¹,

Lamm²,

Rumble³

et al. 2017

Journal of Applied Communications

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Section: Discussioncontrasting

confidence: 82%

Section: Recommendations For Researchmentioning

confidence: 99%

Section: Local Food Benefits and Criticismmentioning

confidence: 99%

Section: Consumer Attitude Toward Local Foodmentioning

confidence: 99%

See 2 more Smart Citations

The Effects of Online Video on Consumers’ Attitudes Toward Local Food

Qu¹,

Lamm²,

Rumble³

et al. 2017

Journal of Applied Communications

View full text Add to dashboard Cite

“…Previous research has demonstrated consumers exhibit positive attitudes toward local food (Bianchi & Mortimer, 2015;Godette et al, 2015) and that local food consistently has been considered fresher and more nutritious (Chambers, Lobb, Butler, Harvey, & Traill, 2007;Zepeda & Leviten-Reid, 2004), better for the local community (Morris & Buller, 2003;Qu, Roper, & Rumble, 2014;Thilmany, Bond, & Bond, 2008), and more environmentally friendly (Gracia & Albisu, 2001;Zepeda & Leviten-Reid, 2004) than conventional products.…”

Section: Literature Reviewmentioning

confidence: 99%

Predicting Consumers’ Local Food Attitude with Personal Values and Local Food Online Videos

Qu¹,

Lamm²,

Rumble³

et al. 2018

JAE

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This study assessed how the personal value associated with local food messages in an online video format influenced U.S. consumers' attitudes toward local food. To accomplish this, we created two video treatments focusing on how local food supports the local economy and strengthens social connections, respectively. We developed two scales to measure the personal values (personal value of supporting the local economy and personal value of strengthening social connection). These values were associated to the video treatments' message frames. Descriptive analyses revealed a neutral personal value of supporting local economy and strengthening social connection among U.S. consumers, and a positive attitude toward local food. Multiple regression indicated that the personal value associated with the video treatment was not always a stronger predictor of attitude than the other personal value. In fact, we found that the personal value of supporting the local economy was a more significant predictor of local food attitude than personal value of strengthening social connection in both video treatments.

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Planning the foodshed: Rural and peri‐urban factors in local food strategies of major cities in Canada and the United States

Schreiber

Winkler

Abellon

et al. 2023

Urban Agric & Regnl Food Sys

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Many North American cities seek to increase access to locally sourced foods. But to what degree are cities planning for and supporting peri‐urban and rural food production? We examined this question by analyzing 25 documents from 22 major United States and Canadian cities (>300,000 residents) with local food strategies or action plans, focusing on social, ecological, and technological factors relevant to local food production. Our review suggests that the following topics are often overlooked: farmland access and quality, farm viability, agricultural training and workforce, environmental and public health, processing infrastructure, climate change adaptation, and particular needs pertinent to those concerns among marginalized groups, including Black, Indigenous, and People of Color. Just under half of the cities defined how success or progress toward reaching their food‐related goals would be monitored and measured. Many municipalities considered collaboration as an important governance tool for realizing their strategies toward local food systems, including with actors from within the city and beyond, as cities’ governance scope, resources, and power are often limited. Besides illustrating ongoing municipal efforts to enhance local food systems, our study identifies focus areas in food policy and planning to avoid overlooking social and environmental trade‐offs in local foodsheds, including potentially overestimating self‐sufficiency capacity.

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Print E-mail Barriers and Facilitators to Local Food Market Development: A Contingency Perspective

Cited by 8 publications

References 20 publications

The Effects of Online Video on Consumers’ Attitudes Toward Local Food

The Effects of Online Video on Consumers’ Attitudes Toward Local Food

Predicting Consumers’ Local Food Attitude with Personal Values and Local Food Online Videos

Planning the foodshed: Rural and peri‐urban factors in local food strategies of major cities in Canada and the United States

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