Print and Power in Early Modern Europe (1500–1800)

This special issue highlights the interactions between diplomats and wider audiences in their host country during the seventeenth century. The dynamic and complex relationships between diplomats and foreign audiences in the early modern period have remained somewhat under the radar. While concepts such as "soft power", "cultural diplomacy", and "public diplomacy" have been developed by scholars of international relations in the twentieth century to describe and analyse twentieth-century realities, we argue that early modern historians can draw inspiration from these concepts to start answering the questions how, why, and when different European states and their representatives addressed foreign audiences abroad. Taking such an approach will expand our understanding of the strategies and tools diplomats had at their disposal to engage with different audiences. We conclude this approach has the potential to open new avenues of research into the history of symbolic communication, news, public opinion, as well as early modern international relations.

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Introduction to Special Issue on Religion, Media, and Marketing

Taylor

Einstein

2022

J. Relig. Media Digit. Cult.

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This special issue probes the ways in which religion and marketing hybrids are flourishing in the digital age. The powerful partnership of marketing and religion magnetically attracts consumers to products both secular and sacred. Popular media have increasingly noticed this phenomenon, but it warrants more serious and concerted attention from the academy. Our article contributors consequently explore the religio-cultural and media implications of what is a two-sided phenomenon: marketing religion as a product and marketing products as religion.

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Print and Power in Early Modern Europe (1500–1800)

Cited by 5 publications

References 3 publications

The Survival of Medieval Manuscript Culture in the Early Modern Age: The Other Side of a Universal Paradigm Shift

The Survival of Medieval Manuscript Culture in the Early Modern Age: The Other Side of a Universal Paradigm Shift

Addressing audiences abroad: cultural and public diplomacy in seventeenth-century Europe

Introduction to Special Issue on Religion, Media, and Marketing

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