Principles and Methods of Corporate Communications Management

Abstract

Communication flexibility, adaptation to external factors, influеncing business are extremely important indicators of the company's sustainability. Therefore, the relations between the company and its external stakeholders and interactions have to be strictly coordinated and systematized. A well-tuned system of internal and external communications allows to maintain the organization in harmony with the environment, reflects to the level and quality of management and on the overall competitiveness. Current study presents an analysis of the process of corporate communications management; the principles and methods of their management are further explored in the process of business activity development. The methods for corporate communications management are differentiated according to their impact on certain target audiences, which allows to see the different focus and functional nature of the relationships between the organization and its environment.