Concluding their article defining promising lines of research for "exploring geographies of the super-rich", Iain Hay and Samantha Muller (2012, p. 85) "assert[ed] that there is a moral obligation on the part of those of us with the resources to do so, to undertake detailed analysis of the worlds shaped by the super-rich, and in which all of us live". The authors were probably not aware that French sociologists Monique Pinçon-Charlot and Michel Pinçon had given a similar exhortation a few years earlier. Claiming that "studying the privileged is a necessity", precisely owing to the various obstacles standing in the way of such a task, they added: "understanding society without comprehending the top of the social structure is impossible" (Pinçon and Pinçon-Charlot 2007, pp. 5-6 1). It was this kind of call that impelled us to take what had long been a mere laughing matter and turn it into a proper research program: a sociological (and soon also historical) study of "Saint-Tropez", more precisely the Saint-Tropez peninsula. 2 Over time, we felt increasingly compelled to undertake this research, motivated by the idea that, particularly in the context of the I. Bruno (*) Centre d'études et de recherches administratives, politiques et sociales,