2006
DOI: 10.1007/s11109-006-9011-8
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Priming Presidential Approval: The Conditionality of Issue Effects

Abstract: Variations in the effectiveness of media priming are traditionally attributed to individual differences in political sophistication and news exposure. We contribute to this literature by considering the degree to which the content of an issue prime drives its use in presidential approval. Using a macro level approach, we combine public opinion data on presidential approval from 1981 to 2000 with content analyses of presidential news coverage to see how media attention affects the way issues are weighted in pre… Show more

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Cited by 29 publications
(16 citation statements)
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References 40 publications
(49 reference statements)
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“…Priming theory is based in cognitive psychology and was historically most often used to guide research in political communication and the influence of news coverage on presidential approval and endorsements of voting issues (Althaus & Kim, 2006;Kelleher & Wolak, 2006). Overall, research has demonstrated that the ways in which issues and events are covered in the news affects audience attitudes toward candidates and issues.…”
Section: Priming Theorymentioning
confidence: 99%
“…Priming theory is based in cognitive psychology and was historically most often used to guide research in political communication and the influence of news coverage on presidential approval and endorsements of voting issues (Althaus & Kim, 2006;Kelleher & Wolak, 2006). Overall, research has demonstrated that the ways in which issues and events are covered in the news affects audience attitudes toward candidates and issues.…”
Section: Priming Theorymentioning
confidence: 99%
“…While one can imagine many influences on individuals' responsibility attributions, elites and the media are perhaps the most apparent. By covering some stories but not others, the media increases the salience of certain issues (Iyengar and Kinder ) and primes the public to consider those issues when evaluating leaders and ascribing responsibility (Edwards, Mitchell, and Welch ; Iyengar ; Kelleher and Wolak ; Krosnick and Kinder ). Studies show that presidents themselves can affect their own approval by priming the criteria that citizens use for evaluation (Druckman and Holmes ; Jacobs and Shapiro ), and those citizens look to elite rhetoric as a barometer for issue judgments after major political events (Woessner ).…”
Section: Motivated Reasoning and Partisanship In The Attribution Processmentioning
confidence: 99%
“…Research on public evaluations of the president has consistently found that economic considerations are a primary driver of these evaluations (e.g., Brace and Hinckley ; Erikson, MacKuen, and Stimson ; Kernell1978; McAvoy ; Mueller ; Newman ; Ostrom and Simon ). However, research has also shown that events, news coverage, and elite discourse can increase the weight of various considerations on evaluations via a process known as priming or framing (e.g., Druckman and Holmes ; Edwards, Mitchell, and Welch ; Iyengar and Kinder ; Kelleher and Wolak ; Krosnick and Brannon ; Krosnick and Kinder ; Miller and Krosnick ). In particular, this line of research shows that when news stories, dramatic events, or elite rhetoric focus on a particular topic, like the economy or terrorism, individuals tend to weigh considerations relating to that topic more heavily in their evaluations of the president.…”
mentioning
confidence: 99%