Priming as a Process and as a Function in Agenda Setting

Chernov, Gennadiy

doi:10.11114/smc.v6i1.3205

Cited by 4 publications

(1 citation statement)

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“…It may encompass activating the concepts related to a primed concept leading to scanning the broader context for these concepts. Priming creates a new information field for subsequent evaluation (Chernov, 2018). Priming comes near to evaluation process by creating context for it.…”

Section: Introductionmentioning

confidence: 99%

The Agenda Setting Process and its Potential Attitudinal Effects

Chernov¹

2021

CSM

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Agenda setting is a well-documented process in the media effects tradition. It has a strong impact on what issues are perceived as important by the audience. However, there are indications that agenda setting may have an indirect effect on the attitudes. The current study tested the Elaboration Likelihood Model (The ELM) as a possible mechanism of attitude change that may be present in the agenda setting process. The experimental results did not confirm the overall impact of the ELM on attitudes, but it demonstrated separate attitudinal effects of ability operationalized as knowledge. Further, it was also argued that the agenda setting process may have an indirect effect on attitudes through the peripheral route of the ELM.

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Section: Introductionmentioning

confidence: 99%

The Agenda Setting Process and its Potential Attitudinal Effects

Chernov¹

2021

CSM

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Accessibility‐Applicability Model

Tewksbury¹

2020

The International Encyclopedia of Media Psychology

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The accessibility‐applicability model (AAM) provides a framework for considering the processes that underlie memory‐based effects of exposure to messages in the media. Founded on research in psychology, the model identifies the major paths by which exposure to messages influences audience members' long‐term memories and subsequent interpretations of, and reaction to, social stimuli. The AAM suggests that constructs in memory are activated via their accessibility and applicability to focal stimuli. Accessibility refers to a construct's likelihood of being activated on the basis of recent or frequent use. Applicability refers to the match between constructs in memory and the salient features of objects in the stimulus environment. The accessibility and applicability of a construct are independent attributes, and they combine to influence the likelihood that a construct will be activated. Activated constructs are likely to be used in social interaction and judgments when they meet active goals and needs. Once used, constructs are accessible for use in subsequent mediated and social interactions. The accessibility and applicability of constructs can be moderated by a range of external and individual‐level factors. The AAM was developed to explain the operation of framing, agenda‐setting, and issue priming in political communication but can be generalized to other settings.

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Philosophical orientations and theoretical frameworks in media effects

Chernov

McCombs

2019

ASJ

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This paper explores the philosophical orientations within which agenda setting operates, and agenda setting’s place within the broader framework of the media effects tradition, specifically in comparison with framing and priming. It also responds to earlier criticisms of agenda setting for its supposed lack of theoretical richness and narrowly understood underlying mechanisms. Both ontological and epistemological statuses of the agenda-setting theory are analyzed in order to place agenda setting into the communication discipline’s broader context. This paper demonstrates that the most important distinction between framing and agenda setting is that they are based on different ways of knowing. While the epistemological bases of priming are similar to the theory of agenda setting, the paper argues that further progress will depend not only on practical studies of different aspects of agenda setting, but also on theoretical and philosophical conceptualizations in the future.

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Priming as a Process and as a Function in Agenda Setting

Cited by 4 publications

References 28 publications

The Agenda Setting Process and its Potential Attitudinal Effects

The Agenda Setting Process and its Potential Attitudinal Effects

Accessibility‐Applicability Model

Philosophical orientations and theoretical frameworks in media effects

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