Prime‐time fathers: A study in continuity and change

Cantor, Muriel G.

doi:10.1080/15295039009360179

Cited by 37 publications

(25 citation statements)

References 4 publications

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“…This last result is also applicable to the depiction of men together with women in non-remunerated scenarios, where family scenes are the norm. These findings tie in well with research carried out by Cantor (1990) on prime-time ads and Tsai and Shumow, (2011) which emphasized the absence of the role of the nurturing father in American advertising.…”

Section: Conclusion and Further Discussionsupporting

confidence: 87%

A multimodal approach to the analysis of gender stereotypes in contemporary British TV commercials: “women and men at work”

Rubio

2018

Poznan Studies in Contemporary Linguistics

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Abstract The aim of this article is to examine the meaning potential of images in the enactment or creation of gender stereotypes in a corpus of contemporary British TV commercials. The dimensions outlined in Goffman (1979) and some aspects of Kress and van Leeuwen’s (1996, 2006) metafunctions are taken as a starting point to quantitatively and qualitatively analyse a sample of 155 ads which depict women and men in working settings. Findings indicate that women are mainly portrayed in non-remunerated scenarios, in home settings and in the company of their children. This view is reinforced thanks to the multimodal dimensions of framing (mostly through close-ups), involvement with other participants through looks, smiling and profuse touching activity. Men, in contrast, are mostly depicted in remunerated scenarios in which they address the audience directly through demand looks, acting as experts in their professional capacity and framed with medium and long shots. When portrayed together in non-remunerated activities, men are found in family scenes, although they are sometimes portrayed as passive subjects and mere objects of contemplation through lack of interaction with children or spouses. This contrasts with women’s more communal role as they are intimately depicted in the company of their children through close-ups, feminine touch, and constant interaction with them. Stereotyped portrayals are less visually patent when both men and women are simultaneously depicted in remunerated scenarios, although some ads emphasize women’s interpersonal skills as better at talking to customers or patients, whereas men are shown in the role of experts in financial and medical issues.

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Section: Conclusion and Further Discussionsupporting

confidence: 87%

A multimodal approach to the analysis of gender stereotypes in contemporary British TV commercials: “women and men at work”

Rubio

2018

Poznan Studies in Contemporary Linguistics

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“…However, the same study found that television viewing was correlated with the opinion that people see so few good or happy marriages in the real world that they question marriage as a way of life. The latter finding is consistent with the concern expressed by some theorists (e.g., Cantor, 1990) that exposure to media portraying marriage in an overly positive light might lead to idealized beliefs about what marriage and relationships entail, leaving youth unprepared for the hard work of relationship maintenance. It may also lead them to judge the real-life marriages that they encounter more harshly.…”

Section: Mediasupporting

confidence: 87%

Adolescent Romantic Relationships as Precursors of Healthy Adult Marriages: A Review of Theory, Research, and Programs

Karney¹,

Beckett²,

Shaw³

2007

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“…Content-analytic studies about women on television have recurrently pointed to the stereotypical nature in which women are portrayed (Cantor, 1990;Larson, 1996). A study of prime-time television characters during 1970-1998 indicated that on television, women consistently receive less recognition than men, although there has been some change in the amount and degree of respect paid to women in this medium (Signorielli & Bacue, 1999).…”

mentioning

confidence: 99%

“…These analyses showed that women are more independent, and that mothers are more often seen outside the home. Mothers also have professions, and fathers are more caring and domesticated (Cantor, 1990;Douglas & Olson, 1996). Therefore, we included not only the total amount of television viewing in our research design, but also the amount of time spent viewing a sample of sitcoms and soaps.…”

mentioning

confidence: 99%

Young Females' Images of Motherhood in Relation to Television Viewing

Janssens

Korzilius

2002

Journal of Communication

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This study explored the relationship between television viewing and young females' images of motherhood. The respondents were 166 Dutch adolescents (age 15-17) and young women (age 20-22) with various educational backgrounds. None were mothers. We examined the young females' self-image and ideal image of motherhood and explored the extent to which television viewing and viewing motives were related to these images. It was not the total amount of television exposure, but the exposure to certain sitcoms and soaps that appeared to be related to girls' and young women's images of their future motherhood. Sitcoms and soaps that portrayed mothers with a more traditional orientation were associated with young females' anticipation of a traditional motherhood image. Motives for television viewing, indicating a ritualized viewing style, were also related to a traditional view of motherhood.The recurrent evidence that television is an important source of information about family and gender roles, and that it may shape young females' expectations of these roles

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Prime‐time fathers: A study in continuity and change

Cited by 37 publications

References 4 publications

A multimodal approach to the analysis of gender stereotypes in contemporary British TV commercials: “women and men at work”

A multimodal approach to the analysis of gender stereotypes in contemporary British TV commercials: “women and men at work”

Adolescent Romantic Relationships as Precursors of Healthy Adult Marriages: A Review of Theory, Research, and Programs

Young Females' Images of Motherhood in Relation to Television Viewing

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