There is both good and bad news in the global battle against tobacco addiction. On a positive note, public health efforts, including improved use of pharmacologic and behavioral interventions, have helped reduce the prevalence of tobacco smoking in most developed countries.Smoking cessation initiatives in undeveloped countries, however, lag far behind. Smoking now contributes to 5 million deaths globally each year, and this somber statistic is expected to double by 2020. 1 Much of the morbidity and mortality associated with cigarette smoking is caused by cardiovascular disease (CVD). I believe that specialists treating CVD must be more proactive and persistent in motivating smoking cessation in their patients, and make use of combined pharmacologic and behavioral interventions to facilitate this end. The rationale behind this call to action stems from the fact that patients with CVD have a greater need to stop smoking than the average smoker, and because physicians managing CVD have never been better equipped to assist their patients with smoking cessation.Smoking is a classical risk factor for CVD, along with hypertension, the dyslipidemias, obesity, and type 2 diabetes mellitus, and it is estimated that up to 35% of tobacco-related deaths in developed countries have cardiovascular causes. 2 There is compelling evidence that cigarette smoking contributes to CVD through a host of pathways, including stiffening of the vascular beds, promoting insulin resistance and inflammation, and abetting plaque and thrombus formation. 3 Moreover, there is a complex interaction between smoking and other classical and nonclassical (e.g. visceral adiposity, hypoadiponectinemia) risk factors. Patients who smoke are, therefore, prone to multiple cardiovascular risk factors and are at the greatest risk of premature death from CVD. Not surprisingly, smoking cessation reverses this threat; the excess risk of coronary heart disease is reduced by 50% among ex-smokers 1 year after quitting. 4 Smoking cessation has also been found to be