Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective

Corporate social responsibility (CSR) communication faces significant challenges due to an increasing polarization of public discourses. This polarization oversimplifies societal differences into “us versus them” dynamics, complicating consensus building and eroding trust in democratic processes. Traditionally, CSR communication research has focused on how organizations negotiate meanings between various stakeholders. However, the rise in polarization necessitates a broader research scope to understand its impact on CSR practices and organizational relationships. This Special Issue of Management Communication Quarterly explores these evolving challenges, analyzing how polarization reshapes CSR communication and outlining strategies for businesses to navigate this fragmented landscape. The issue also reflects on the broader role of corporations amidst tendencies of polarization and suggests directions for future research.

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Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective

Cited by 3 publications

References 46 publications

Purpose in Marketing and Advertising: Developing a Definition and Framework for Future Research

Purpose in Marketing and Advertising: Developing a Definition and Framework for Future Research

Understanding the mental health of LGBTQIA+ communities in Western Countries: what can nurses do to help?

CSR Communication and the Polarization of Public Discourses: Introduction to the Special Issue

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