Pricing strategies and levels and their impact on corporate profitability

Toni, Deonir De; Milan, Gabriel Sperandio; Saciloto, Evandro Busata; Larentis, Fabiano

doi:10.1016/j.rausp.2016.12.004

Cited by 64 publications

(59 citation statements)

References 23 publications

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“…• в повечето случаи използването на ценовата стратегия на база ценност на продукта за клиента води до по-високи ценови равнища и по-силно изразено по-Фигура 2. Еволюция на базисните ценови стратегии във времето и връзката им с равнището на цената и рентабилността положително влияние върху рентабилността на фирмите, сравнено с ценовата стратегия на база разходи и ценовата стратегия на база конкурентни цени (Hogan, 2010;Liozu, S. and A. Hinterhuber, 2013;Toni, Milan, Saciloto and Larentis, 2017;Stiving, 2018 (Hogan, 2010;Liozu, S. and A. Hinterhuber, 2013;Toni, Milan, Saciloto and Larentis, 2017;Stiving, 2018 и др.) (фигура 2);…”

Section: фигура 1 основни фактори влияещи върху ценовите решения и unclassified

“…Резултатите от настоящото изследване относно това коя от трите ценови стратегии е най-печеливша, са сходни с резултатите от изследванията на Hogan (2010) и Toni, Milan, Saciloto andLarentis (2017).…”

Section: управление на ресурси и разходиunclassified

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Ценова стратегия на база ценност на продукта за клиента: резултати от емпирично изследване за България (Value-Based Pricing Strategy: Results from an Empirical Study for Bulgaria)

2020

ISA

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The aim of the present article is to present the results from an empirical study on the use of the value-based pricing strategy by companies operating in Bulgaria. To achieve this goal, research has been done regarding the pricing strategies used by companies operating in Bulgaria with a focus on value-based pricing strategy; the opinion of CEOs/marketing directors/managers, etc. has been surveyed concerning the barriers to the use of the value-based strategy and their attitudes regarding the use of this strategy in the future.

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Section: фигура 1 основни фактори влияещи върху ценовите решения и unclassified

Section: управление на ресурси и разходиunclassified

Ценова стратегия на база ценност на продукта за клиента: резултати от емпирично изследване за България (Value-Based Pricing Strategy: Results from an Empirical Study for Bulgaria)

2020

ISA

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“…Furthermore, loyalty programs persuade loyal customers who make purchases frequently to introduce brand to others via word of mouth marketing (Gilfoil et al 2015). In other words, the best quality of products and services and using competitive pricing strategy can help attracting the middle class of society which include the largest portion of the regional markets (De Toni et al 2017).…”

Section: -Business Differencesmentioning

confidence: 99%

Business and Cultural Differences Between Origin and Destination Countries in Export Performance

Safarpour¹,

Komejani²

2018

Proceedings of the International Conference on Research in Management &Amp; Economics

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In recent years, the survival of international business organizations has been closely tied to a successful export process. In this regard, one of the most prominent operational steps is to rigorously consider to the cultural structure of the destination country to enter the competitive markets.The main purpose of this study is to investigate business and cultural diversity between origin and destination countries in export performance. The research method is a practical correlative descriptive survey and has been performed through a case study. The target statistical population has been amongst four Iranian household appliances companies (Electro Steel, Pars Khazar, Emersun and Barfab) that have been acting in export markets for years. The hypotheses have been investigating whether there is a significant relation between business differences, cultural differences, human capital and export performance or not. They have been tested by the structural equation modelling through SPSS and Smart PLS. A standard questionnaire with 27 questions has been used for collecting data whose validity and reliability has been confirmed. The results, based on a survey of 126 executive and export managers and board members, illustrate that accomplishment of organizational export goals is strongly affected by cultural diversity and commercial differences between export origin and import destination and also human capital separately. Likewise, it has been concluded that there is a meaningful direct relation between human capital and cultural and business differences. In addition, the role of mediator human capital among cultural and business differences and export performance of companies is not accepted.

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“…Authors group of D. De Toni, G. S. Milan, E. B. Saciloto and F. Larentis [13] consider suggesting and testing a theoretical model showing the impacts of pricing policy on corporate profitability. For this purpose 150 companies of Northeast of Rio Grande do Sul State, Brazil were under the consideration.…”

Section: Introductionmentioning

confidence: 99%

Scientific approach to quantitative measurement and economic processes research in corporate management

et al. 2021

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Theoretical and methodological studies of quantitative measurement problems of the outcome economic indicators in corporate management are examined in the article. The author’s vision of scientific exploration as one of the corporate management optimization directions is offered and the basis of such direction as profit margin calculation methodology is presented. It is also suggested to solve problems of quantitative measurement of basic economic processes by using allocation of fixed costs in proportion to profit margin. The methodological basis for evaluating cost-effectiveness with the help of profit margin ratio is developed by the authors. It was revealed that fixed costs are the conditions for doing business and the functional purpose of profit margin is the fixed costs coverage. It is proved that in case of multi-assortment production one of the most effective corporate management approaches to cost estimation and pricing is the profit margin concept provided in this article. One of the advantages of proposed profit margin concept is the availability of special tools revealing the resources that allow covering fixed costs and generating profit with a given level of cost-effectiveness. The obtained results of further adoption can be applied as element of corporate management of manufacturing companies and enterprises in conditions of multi-assortment production and changeable economic environment

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Pricing strategies and levels and their impact on corporate profitability

Cited by 64 publications

References 23 publications

Ценова стратегия на база ценност на продукта за клиента: резултати от емпирично изследване за България (Value-Based Pricing Strategy: Results from an Empirical Study for Bulgaria)

Ценова стратегия на база ценност на продукта за клиента: резултати от емпирично изследване за България (Value-Based Pricing Strategy: Results from an Empirical Study for Bulgaria)

Business and Cultural Differences Between Origin and Destination Countries in Export Performance

Scientific approach to quantitative measurement and economic processes research in corporate management

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