Pricing for newly-launched experience products: Free trial or not?

Niu, Baozhuang; Yue, Haoran; Luo, Huajiang; Shang, Weixin

doi:10.1016/j.tre.2019.04.001

Cited by 24 publications

(8 citation statements)

References 24 publications

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“…Industrial tourism in active businesses could represent a value co-creation tool that contributes to a positive CSR image, in which consumers and producers work together toward environmentally sustainable products (Lee, 2015;Raza et al, 2020). This is a customercentered innovation, consistent with the new paradigms of the food and beverage sectors (Bresciani, 2017), and directed at offering experiential products that enable people to become more aware of their health and environmental benefits generated by them (Molinillo et al, 2020;Niu et al, 2019). Industrial tourism in agri-food businesses enables consumers to understand the food production process, from the purchase of raw ingredients to the production of the finished product and the subsequent management of leftovers and/or waste (Amicarelli et al, 2022b).…”

Section: Experiential Food Tourism As a New Sustainable Approachmentioning

confidence: 99%

“…This is a customer-centered innovation, consistent with the new paradigms of the food and beverage sectors (Bresciani, 2017), and directed at offering experiential products that enable people to become more aware of their health and environmental benefits generated by them (Molinillo et al. , 2020; Niu et al. , 2019).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…In the agri-food industry, the use of business tours (Lee, 2015) and the creation of experiential products (Niu et al. , 2019) represent solutions geared toward the involvement of all key players in the value-creation process, including producers and consumers (Bitzer and Bijman, 2015; Dagevos and van Ophem, 2013).…”

Section: Introductionmentioning

confidence: 99%

“…In the agri-food industry, the use of business tours (Lee, 2015) and the creation of experiential products (Niu et al, 2019) represent solutions geared toward the involvement of all key players in the value-creation process, including producers and consumers (Bitzer and Bijman, 2015;Dagevos and van Ophem, 2013). This involvement enables the creation of products/services with a dual characterization: standards recognizable and recognized by the tourist (as that of the company's core business) and, at the same time, strongly linked to the experiential economy, proposing a tourism offer with integrated modes of sensory, emotional, cognitive, behavioral and relational involvement.…”

mentioning

confidence: 99%

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Sustainable strategies of industrial tourism in the agri-food business: an exploratory approach

Badia

Galeone

Shini

2023

BFJ

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PurposeThis study aims to analyze the opportunities and potential of industrial tourism for the agri-food industry in the current post-pandemic scenario. Industrial tourism can favor appropriate behaviors by companies and tourists to address emerging challenges in the post-pandemic era, such as responsible production and consumption and the containment of waste production.Design/methodology/approachThe adopted research method is a case study with exploratory purposes, applied to an industrial tourism experiment called “Make it in Puglia” (Apulia Region, Italy). The case study was based on participant observation and semi-structured interviews.FindingsThis study analyzes how industrial tourism in active agri-businesses allows local areas to be enhanced while simultaneously improving and strengthening sustainable strategies and choices for organizations and customers, especially in the changing context of the post-pandemic era.Research limitations/implicationsThe country specificity of this project and the limited duration of the investigation in the post-pandemic period were the main limitations of this study.Practical implicationsIndustrial tourism in the agri-food business can contribute to a sustainable strategy for destination management based on new elements of attractiveness. Moreover, industrial tourism represents an opportunity for agri-food businesses, through the promotion of “business tours,” to respond to requests for more sustainable practices, especially considering that food waste and resource use efficiency have become a topic of growing concern.Originality/valueThis paper is one of the first studies that considers industrial tourism as a strategy for achieving sustainable development goals (SDGs) in the agribusiness sector, as it analyzes industrial tourism as an instrument in the construction of a cohesive ecosystem where tourism, agri-food business and local communities together pursue preservation and safeguarding of the environment, heritage and territory.

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Section: Experiential Food Tourism As a New Sustainable Approachmentioning

confidence: 99%

Section: Theoretical Frameworkmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

mentioning

confidence: 99%

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Sustainable strategies of industrial tourism in the agri-food business: an exploratory approach

Badia

Galeone

Shini

2023

BFJ

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“…This study aims to investigate firms' market competition strategies for a brand-new business model. In practice, the use of this model results in a rapid occupation of the market through large capital investments [22]. Over time, firms alter their enterprise strategy into a profit-seeking one, given that the market becomes relatively stable subsequently and advertising influence attains saturation.…”

Section: Introductionmentioning

confidence: 99%

Dynamic market share through advertising and loyalty reward programs: A case study of Ofo versus Mobike

et al. 2022

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The emerging business models have impelled firms’ competition in a brand-new and fast-growing market. This study examines such a competition for market share through advertising and loyalty reward programs. Two stages can be distinguished based on the transformation of the competition strategies. These stages can be formulated as a dynamic differential game model and a static Hotelling game model. The operation strategies and performances of two firms are determined and compared via analytical studies and case analyses toward a bicycle-sharing program, i.e., Ofo versus Mobike. Historical data are used to fit the curve of the market size and to estimate the parameter values of these models. The results show that during the first stage, the difference in market share between these firms gradually decreases (increases) when the advertising response constant is low (high). Meanwhile, in the second stage, these firms offer converse reward strategies.

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Enroll now, pay later: optimal pricing and nudge efforts for massive-online-open-courses providers

Chen

Geng

2021

Electron Markets

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Pricing for newly-launched experience products: Free trial or not?

Cited by 24 publications

References 24 publications

Sustainable strategies of industrial tourism in the agri-food business: an exploratory approach

Sustainable strategies of industrial tourism in the agri-food business: an exploratory approach

Dynamic market share through advertising and loyalty reward programs: A case study of Ofo versus Mobike

Enroll now, pay later: optimal pricing and nudge efforts for massive-online-open-courses providers

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