2014
DOI: 10.1155/2014/729287
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Pricing Decisions of Two Complementary Products in a Fuzzy Environment

Abstract: Pricing decisions of two complementary products in a fuzzy environment are considered in this paper. The purpose of this paper is to analyze the changes of the optimal retail pricing of two complementary products under two different decentralized decision scenarios (e.g., Nash game case and Stackelberg game case). As a reference model, the centralized pricing model is also established. The closed-form optimal pricing decisions of the two complementary products are obtained in the above three decision scenarios… Show more

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Cited by 3 publications
(2 citation statements)
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“…Zhao and Wei [25], Chakraborty et al [26], and so on. Table 1 illustrates some recent papers on pricing strategies within supply chain in the fuzzy environment as follows [14,17,23,24,[27][28][29][30][31].…”
Section: Introductionmentioning
confidence: 99%
“…Zhao and Wei [25], Chakraborty et al [26], and so on. Table 1 illustrates some recent papers on pricing strategies within supply chain in the fuzzy environment as follows [14,17,23,24,[27][28][29][30][31].…”
Section: Introductionmentioning
confidence: 99%
“…Wei et al (2013) examined the pricing problem under the different market powers structures between members of a supply chain with two manufacturers and one retailer for two complementary products. Wang et al (2014) employed pricing policy for two complementary products in a fuzzy environment and they survey the changes of the optimal retail prices of two complementary products under two different scenarios. Wei et al (2015) presented joint optimal pricing and warranty period of two complementary products in a supply chain with two manufacturers and one common retailer under horizontal firm's cooperation/noncooperation strategies.…”
Section: Introduction and Literature Reviewmentioning
confidence: 99%