Pricing decision of service systems based on the combined effect of multiple customer psychology
Tao Jiang,
Zitong Zhang
Abstract:PurposeCustomers will develop a stronger desire to purchase when more people are waiting in line for service due to the herding effect. However, this also leads to longer queue times, causing customers to experience a waiting patience time. This study examines these two psychological aspects of delay-sensitive customers in service systems, considering both homogeneous and heterogeneous customer scenarios to explore the optimal pricing strategy for service providers.Design/methodology/approachUsing queueing the… Show more
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