Pricing and green promotion decisions in a retailer-owned dual-channel supply chain with multiple manufacturers

Zhao, Yaping; Huang, Wenjie; Xu, Endong; Xu, Xinhua

doi:10.1016/j.clscn.2023.100092

Cited by 10 publications

(3 citation statements)

References 57 publications

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“…Gu et al [20] explored a dual-channel supply chain model that considers offline on sale services, demonstrating that the optimal wholesale price and retail price are positively correlated with the quality of service available for sale. Through the construction of several supply chain models involving multiple manufacturers and one retailer, Zhao et al [21] illustrated that an increase in demand sensitivity can increase the profits generated for all members. Saha et al [22] developed a supply chain model that involves green practices and advertising to demonstrate that implementing a proposed shared contract policy is more beneficial than in the decentralized situation to supply chain participants.…”

Section: Promotion Efforts Mixed With the Contract Strategymentioning

confidence: 99%

A Green Supply Chain with Sales Effort under a Cost-Sharing Contract

Shen

2024

Mathematics

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Due to social and psychological factors, the COVID-19 pandemic has impacted international trade, dampened consumption globally, and resulted in conservative investment and spending. To stimulate economic recovery while promoting the establishment of a positive consumption awareness among people, enterprises endeavor to enhance competitiveness and expand market share through various means, such as advertising and discounting. With more attention paid to environmentally friendly products, there are greater challenges encountered by green supply chain management. In this study, a green supply chain network problem is analyzed, involving a manufacturer and a retailer. In addition to the construction of centralized and decentralized decision models, two cost-sharing contracts are adopted to reduce promotion costs for the retailer and improve the level of greenery in products. With the help of game theory, equilibrium decisions can be made by solving the models. According to the results of numerical experiment, cost-sharing contracts can effectively improve the level of greenery in products and the profitability of the supply chain, despite the inability to achieve a win–win situation.

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Section: Promotion Efforts Mixed With the Contract Strategymentioning

confidence: 99%

A Green Supply Chain with Sales Effort under a Cost-Sharing Contract

Shen

2024

Mathematics

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“…Recently, Li et al [18,19] studied the static and dynamic pricing and inventory problem in the dual-channel setting. There are also several related research directions such as block chain technology [20], asymmetric information [21], environmental protection [22], and so on.…”

Section: Dual-channel Supply Chainmentioning

confidence: 99%

Centralized Decision Making in an Omnichannel Supply Chain with Stochastic Demand

Song,

2023

Sustainability

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With retailers increasingly adopting the omnichannel retailing model as a core strategy in their daily operations, this study investigates the impact of random demand on the omnichannel supply chain that employs a combination of the online channel, retail channel, and buy online and pick up in store (BOPS) channel, in light of the more stochastic market after the occurrence of COVID-19. To enhance the sustainable profitability of the omnichannel supply chain, this study considers price and lead time dependent demand with both known and unknown distributions, and establishes mathematical models to maximize profit under centralized situations. The study analyzes the variations in demand with lead time in the three channels and examines the effects of price and lead time on profit. Additionally, it investigates the interactions between price and lead time. Through numerical examples, the study illustrates the effects of the mean and variance of random demand on decision variables and examines the influence of potential demand and the sensitivity of lead time. Overall, this analysis provides valuable insights into the impact of demand randomness on the profitability of an omnichannel supply chain, highlighting the importance of considering price and lead time in the decision-making process.

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“…Wang et al [32] analyzed the selling model selection problem of manufacturer in dual channel supply chain, and found that the manufacturer prefers direct selling mode when the direct operating cost redacted. Zhao et al [33] established a dual channel supply chain consisting of multiple manufacturers and one retailer considering green promotion. The result demonstrated that green promotion could increase profits, and the increase in costs would have a greater impact on retailer profit than manufacturer profit.…”

Section: Literature Reviewmentioning

confidence: 99%

Research on low-carbon dual channel supply chain considering product substitution under government carbon tax and low-carbon subsidy

Tang

Song

et al. 2023

PLoS ONE

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Since dual channel supply chain has become one of the main modes of supply chain, its research has acquired great significance. This paper constructs a low-carbon dual channel supply chain composed of one manufacturer and one retailer. The manufacturer produces low-carbon product and high carbon product with substitution relationship. The retailer sells high carbon product in traditional channel. The manufacturer also sells low-carbon product in direct channel. The government, manufacturer and retailer conduct a three-level Stackelberg game. This paper studies the optimal decisions of the government, manufacturer and retailer under the three modes of carbon tax + subsidy, carbon tax only and subsidy only. It has been found that for social welfare, the carbon tax + subsidy model is higher than the subsidy model and carbon tax model. For manufacturer profit, the subsidy mode is the highest, followed by the carbon tax + subsidy mode. For retailer profit, the carbon tax + subsidy model is equal to the carbon tax model. The increase in the proportion of consumers who prefer high carbon product in the total market or product cost of low-carbon product, will increase the profit of traditional channel and reduce the profit of direct channel.

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Pricing and green promotion decisions in a retailer-owned dual-channel supply chain with multiple manufacturers

Cited by 10 publications

References 57 publications

A Green Supply Chain with Sales Effort under a Cost-Sharing Contract

A Green Supply Chain with Sales Effort under a Cost-Sharing Contract

Centralized Decision Making in an Omnichannel Supply Chain with Stochastic Demand

Research on low-carbon dual channel supply chain considering product substitution under government carbon tax and low-carbon subsidy

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