“…Over the last decade, there have been a number of studies exploring the characteristics of the market for seafood products. These studies have addressed, among other aspects, price integration (Squires et al, 1989), price transmission within the industry (Nyankori, 1991), how the market reacts to uncertainty (Lent, 1984), product substitution and patterns of demand, demographic aspects of demand (Cheng and Capps, 1988), the effect of advertising on retail demand (Brooks and Anderson, 1991;Capps and Lambregts, 1991;Kinnucan and Venkateswaran, 1990) and price flexibility in response to changes in supply (Cooper and Whitmarsh, 1994;Jaffry et al, 1999). Of particular relevance is the work by Wang and Kellogg (1988) and Botsford et al (1986), who have assessed the relationship between product attributes (in these instances, size) and price, and studies which have used variations of self-explicated utility approaches (notably conjoint analysis) to characterise seafood markets, as for salmon in the USA (Anderson and Brooks, 1986;Anderson, 1988) and Japan (Anderson and Kusakabe, 1989) and striped bass in the UK (Wirth et al, 1991).…”