Price Search in the Retail Grocery Market

Urbany, Joel E.; Dickson, Peter R.; Kalapurakal, Rosemary

doi:10.1177/002224299606000207

Cited by 159 publications

(75 citation statements)

References 62 publications

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“…Therefore, it is relatively easy to remember whether or not a certain store is offering PMGs (Moorthy and Zhang 2006). However, customers have to put some effort in obtaining and comparing the actual prices of competing stores, i.e., have to incur price-search cost (Urbany et al 1996). Consequently, the size of the customer segment informed about prices depends on the price-search cost associated with the product category.…”

Section: Motivation and Introductionmentioning

confidence: 99%

Competitive price-matching guarantees under imperfect store availability

2010

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Section: Motivation and Introductionmentioning

confidence: 99%

Competitive price-matching guarantees under imperfect store availability

2010

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“…According to the search cost literature, consumers face three types of search costs: the cost of locating an appropriate seller, the cost of obtaining price information, and the cost of obtaining product information [5,48,54]. In electronic marketplaces, search for an appropriate seller is classifi ed as cross-site search, while search for price and search for product information are bundled together as in-site search (i.e., a consumer visits a desired site and there obtains both price and product-related information).…”

Section: Search Process At Shopping On-linementioning

confidence: 99%

Characteristics of Consumer Search On-Line: How Much Do We Search?

2008

International Journal of Electronic Commerce

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Information search is a critical stage in the Internet purchase process. But does decreased search cost on the Internet really lead to increased search? According to the search cost literature, consumers face three types of search costs: the cost of locating an appropriate seller, the cost of obtaining price information, and the cost of obtaining product information. This study examines the effect on consumer search intention of ease of on-line search for price, nonprice product information, and store. The results show the signifi cant main effect of both cross-site search and in-site search on both price search and nonprice product information search for books (search goods) and MP3 players (experience goods). Price search and nonprice product information search increase when cross-site search and in-site search are made easy. However, cross-site search and in-site search have no signifi cant impact on store search; respondents going directly to their preferred sellers' Web sites seems to be the dominant method used by buyers to search for online sellers. Results also indicate that consumers like the Internet shopping process more when search transparency of the interface is high. Implications for practitioners and academics are provided.KEY WORDS AND PHRASES: Electronic commerce, experimental design, information search, in-store search, search cost.Internet shopping is emerging as one of the most important vehicles for transactions between buyers and sellers. For consumers, the main advantage of Internet shopping as opposed to other channels is the lower cost of searching for sellers and product-related information [15,23,24,49,55]. However, many on-line retailers fear that the Internet will increase price search and intensify price competition [57]. For example, if search costs are small, consumers may be more inclined to undertake a search for better prices, and thus their price sensitivity will be increased. Alba et al. speculate that if Internet shopping reduces consumer search costs for price information, consumers will become more price sensitive [2]. If Internet shopping lowers the cost of acquiring price information, it should increase price sensitivity. But under certain circumstances electronic shopping may either increase or decrease price sensitivity [1,5,19,35].A growing stream of electronic commerce research focuses on the factors that infl uence the on-line search behavior of individual consumers [23,31,32,49]. Substantial work has been done to analyze the search for information in off-line markets [10,38]. The conclusions of these studies are not fully applicable to e-markets, however, because (1) off-line sellers derive their estimates of off-line search patterns from their location with respect to competitors and buyers (e.g., [42]), whereas in e-markets, all sellers are at the same location andThe author thanks the three anonymous reviewers for their helpful comments on earlier drafts of the paper.

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“…Particularly, market maven consumers, that is individuals who possess information about products, places to shop, and who provide other consumers with market information, would more likely engage in direct mail experience in order to learn and share more about products involved through this process (Price and Feick, 1988;Urbany, Dickson and Kalapurakal, 1996). Also, the issues of privacy and financial risks are often cited as key variables in studies about direct mail (Lamb, Hair and McDaniel, 1994;McLaughlin, 1999).…”

Section: Individual Traits That Might Influence Consumers' Responses mentioning

confidence: 99%

A Cross-Cultural Comparison of Direct Mail Receptivity

Laroche

Pons

Turmel

2002

Journal of International Consumer Marketing

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Using a model, which includes cognitive, affective and behavioral dimensions, consumers' receptivity to direct mail is studied. Prior to the initial cognitive step of the model, a "pay attention" variable is introduced in order to emphasize the importance of categorization of the incoming direct mail. Then, a cross-cultural comparison is made between French and English Canadians in order to test the stability of the direct mail treatment. Finally, the influence of several individual traits is studied based on previous research comparing the two cultural groups. Well-established cultural traits emerge and influence specific components of the model. These influences bring some interesting insights on the ways direct mail offers are treated by the two cultural groups. Cross-cultural comparisons of direct mail treatment are studied through path analyses and structural equations modeling. Invariance comparison is tested for the traits influence. Most of the expected relationships are supported and results are discussed.

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Price Search in the Retail Grocery Market

Cited by 159 publications

References 62 publications

Competitive price-matching guarantees under imperfect store availability

Competitive price-matching guarantees under imperfect store availability

Characteristics of Consumer Search On-Line: How Much Do We Search?

A Cross-Cultural Comparison of Direct Mail Receptivity

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