1957
DOI: 10.2307/2097745
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Price Discrimination at Retail: The Supermarket Case

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Cited by 46 publications
(22 citation statements)
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“…3 See Marquez (1997) for an extension of this model in which fixed costs vary across firms. 4 Holton (1957) documented the loss-leading practice in the supermarket sector. 5 The set of possible prices is either a primitive of the model or is implied by endowments and preferences.…”
Section: Modelmentioning
confidence: 99%
“…3 See Marquez (1997) for an extension of this model in which fixed costs vary across firms. 4 Holton (1957) documented the loss-leading practice in the supermarket sector. 5 The set of possible prices is either a primitive of the model or is implied by endowments and preferences.…”
Section: Modelmentioning
confidence: 99%
“…Hence, it would not be relevant for our purposes to assume a price competition for each specific product between the different supermarket chains. Moreover, since Holton (1957) the theoretical literature dealing with retailing has taken shopping costs into account. These shopping costs are important to consider because consumers usually buy several products in a store.…”
Section: Benchmark Modellingmentioning
confidence: 99%
“…Below-cost pricing has gained in importance as consumers increasingly prefer one-stop shopping and, thus, tend to bundle their purchases in order to economize on their shopping time. From a retailer pricing perspective, one-stop shopping leads to complementarities among products even if they constitute substitutes, complements or independent goods from a consumption point of view (Holton 1957, Bliss 1988, Betancourt and Gautschi 1990, Beggs 1994. It is well known that …rms o¤ering at least two complementary goods may …nd it pro…table to sell one of them below marginal costs in order to increase the demand for the other good (Ramsey 1927 andRobinson 1933).…”
Section: Introductionmentioning
confidence: 99%