“…Many researchers tried to assess the influence of product environmental quality on the demand, and consequently, on their supply chain decisions, such as (Dong, Shen, Chow, Yang, & Ng, 2016;Du, Tang, & Song, 2016;Jiang & Chen, 2016;Liu, Anderson, & Cruz, 2012;Nouira, 2013a;Nouira, Hammami, Frein, & Temponi, 2016;Xiong, Yang, & Li, 2016;Xu, He, Xu, & Zhang, 2017;Yalabik & Fairchild, 2011;Yenipazarli, 2016;Zheng, Liao, & Yang, 2016). However, most of these studies focused on B-to-C transactions based on end-customer perception (Castellano, Gallo, Grassi, & Santillo, 2019;Dagiliūtė, Liobikienė, & Minelgaitė, 2018;Friedrich, 2018;Halati & He, 2018;Portnov et al, 2018;Tan, Johnstone, & Yang, 2016;Wen, Zhou, & Zhang, 2018;D.…”