Objective: To assess the effectiveness of a brief face-to-face health promotion intervention which included a 'pledge' using brief negotiation techniques, compared with standard advice-giving techniques, delivered in a community setting. Design: A parallel group pre-post design using randomised matched groups. Lifestyle helpers delivered the intervention (one consultation per participant). Diet, physical activity and anthropometric measurements were collected at baseline, 6 months and 12 months. Qualitative data were also collected. Setting: Middlesbrough (UK). Subjects: Adults living in low socio-economic areas. Results: Recruitment and engagement of lifestyle helpers was difficult, and initial expectations that local health authority staff working in the community and community champions would act as lifestyle helpers were not realised. As a consequence, recruitment of participants was lower than anticipated. One hundred and twenty-eight adults were recruited and the retention rate was 48 % at 12 months. Barriers to participation included poor health and competing commitments. No significant differences in change in diet or physical activity behaviours, or BMI, between the intervention and control groups were observed. The control group had a significantly greater decrease in waist circumference at 12 months compared with the intervention group. Conclusions: This exploratory trial provides important insights in terms of recruiting lifestyle helpers for community-based health promotion interventions, specifically (i) the priorities and limitations in terms of time (regardless of their general enthusiasm) for staff employed by the local health authority, and (ii) the willingness of potential community champions to serve their local community in areas where community identity and 'spirit' are seen as lacking.
Keywords
Public health Behaviour change Food ExerciseThe increasing prevalence of obesity in the UK general population is a major public health concern. By 2050 we might expect 60 % of men and 50 % of women to be clinically obese, with obesity-related diseases costing a predicted extra £45?5 billion per year (1) . Lifestyle behavioural factors play a key role in the development of obesity as well as serious health conditions such as diabetes, coronary disease and cancer. As a result, there is a growing acknowledgment that the emphasis should shift from curative approaches to preventive strategies that target lifestyle behaviours such as diet and physical activity.Many conventional health promotion interventions targeting unhealthy diets and low levels of physical activity continue to be based upon traditional advicegiving approaches (i.e. provision of unsolicited advice and direct persuasion). This approach can be appropriate for the management of many medical conditions, but may not be effective in public health preventive programmes (2) . The often frustratingly small percentage of people who respond positively to advice on behaviour change, and the tendency for clinicians to label patients as 'res...