Preventing Trivialization of Global Social Justice Discourse: A Framework of Critical Social Media Literacy

Abstract

Growing scholarship emphasizes social media as potential platforms to facilitate social justice discourse, while others document simultaneous polarization and trivialization. With the objective of supporting educators, students, and community members, this article conceptualizes a framework of critical social media literacy (CSML) based upon Freirean pedagogy. While social media platforms exist in diverse formats, social media numbers in the form of likes, shares, and views emerge as common elements to influence social justice ideologies. Building upon this preliminary conceptualization, the framework proposes that students may benefit from understanding how social media numbers can: grant automatic, unfounded legitimacy; be mobilized toward not social justice but the pursuit of profit; be a prerequisite for visibility of content; replace critical thinking as ubiquitous metrics; lead to false sense of disorienting dilemmas; facilitate antagonization of nuanced perspectives; encourage conformity; and be directly purchased. Implications on conformity—and expanded thinking for students—conclude the study.