Preventing Low Birth Weight: Marketing and Volunteer Outreach

May, Kathleen M.; McLaughlin, Fern; Penner, Mary

doi:10.1111/j.1525-1446.1991.tb00652.x

Cited by 8 publications

(4 citation statements)

References 16 publications

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“…This study documented services that addressed the trends of quality outcomes, home and community services, and the frail elderly as an at-risk population. May, McLaughlin, and Penner (1991) studied a marketing strategy, community health nursing home visits, and volunteer neighborhood outreach for a prenatal population and low birth weight infants. The study included Mexican American, African American, and Native American women in an urban area.…”

Section: Examples Of Effective Community-based Nursing Practicementioning

confidence: 99%

Communicating with the Public: Community‐Based Nursing Research and Practice

Flynn

1998

Public Health Nursing

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This paper presents examples of community-based nursing research in relation to selected health care trends that affect practice and considers ways the media can help community health nurses be more effective communicators with the public. Research provides evidence that community-based nursing practice includes quality services that can control costs; a focus on disease prevention and health promotion; the organization of services where people live, work, and learn; partnerships and coalitions; service to people across the life span; services to culturally diverse populations; access to services for at-risk populations; development of the community's capacity for health; work with policy makers for policy change; and efforts to make the environment healthier. Two approaches to communication with the public through the media, social marketing and media advocacy, are compared. It is recognized that community health nurses are well prepared and suited for media advocacy. Media advocacy can be used to not only communicate the effectiveness of community-based nursing practice but also to support the community's voice for public health.

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Section: Examples Of Effective Community-based Nursing Practicementioning

confidence: 99%

Communicating with the Public: Community‐Based Nursing Research and Practice

Flynn

1998

Public Health Nursing

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“…To date it remains unknown whether the contents of the PHN contact or simply the contact itself is associated with positive outcomes. Although a few prenatal programs (LaPierre, Perreault, & Goulet, 1995;May, McLaughlin, & Penner, 1991;Skovholt, Lia-Hoagberg, Mullett, Siiteri, Vanman, Josten, McKay, & Oberg, 1994) have used community outreach workers in this manner, the effectiveness of these workers has not been well documented.…”

Section: Phn Contact and Birthweightmentioning

confidence: 99%

Use of Public Health Nursing Services: Relationship to Adequacy of Prenatal Care and Infant Outcome

Baldwin

Chen

1996

Public Health Nursing

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Timing of initial public health nurse contact and number of nurse contacts were examined for their relationship to adequacy of prenatal physician care, infant birthweight, and gestational age. Three historical cohort groups were drawn from three downstate Illinois counties: 1) public health nursing clients (N = 506); 2) Women, Infant, and Children Nutrition Program clients (N = 314); and 3) clients receiving neither of these services (N = 403). Data were obtained from local health department records and a state birth certificate data tape. Descriptive statistics and logistic and multiple regression were used to analyze data. Timing of initial public health contact was significantly correlated to adequacy of prenatal physician contact and infant gestational age. No relationship was found between either timing of initial public health nursing contact or number of these contacts and infant birthweight. The number of public health nursing and physician contacts exerted an additive effect on birthweight and gestational age. Findings lend support for case-finding activities that result in public health nursing contacts early in pregnancy. The importance of multidisciplinary approaches to prenatal care is suggested.

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“…Involvement in a peer group of pregnant teens, such as a teen prenatal program, may provide a greater perception of support and acceptable prenatal care. Teens not in prenatal care might be recruited through an ,outreach program (May, McLaughlin, & Penner, 1991), particularly one designed for teens.…”

Section: Nursing Implicationsmentioning

confidence: 99%