Through semi-structured interviews with four women news journalists, this study explores how journalists who specialize in women’s issues and health cover Black maternal mortality. Discussions include the role of advocacy in journalism and the struggle of covering the complex, long-standing systemic issue of maternal mortality associated with race in American society. Six themes consider the inclusion of race in healthcare coverage, a need for in-depth, nuanced coverage, the role of advocacy in journalism, complications of reporting on race, the importance of citing sources of color, and celebrity influence. Findings show the need for media advocacy in public health crises, and how journalistic norms can pressure journalists into citing inappropriate sources or diluting the story.