“…Given the dearth of research on men’s anaemia, the exposure variables were selected based on literature available on the current matter [ 12 , 25 ]. These included age of men (15–19, 20–24, 25–29, 30–34, 35–39, 40–44, 45–49 and 50–54 years), marital status (never married and currently married), men’s educational level (no education, primary, secondary and higher), men’s exposure to mass media (how often they read newspapers, listened to the radio and watched television; responses on the frequencies were: almost every day, at least once a week, less than once a week,or not at all; men were considered to have any exposure to mass media if they had exposure to any of these sources and as having no exposure if they responded with ‘not at all’ for all the three sources of media), body mass index (underweight: < 18.5 kg/m 2 , normal: 18.5–24.99 kg/m 2 , and overweight: ≥25 kg/m 2 ), tobacco use (if men used any forms of tobacco (smoke/smokeless) coded as ‘1’ yes and 0 ‘no’ otherwise), and caste [scheduled caste (SCs), scheduled tribe (STs), other backward class (OBC), and others (including all privileged caste groups)].…”