Pretty Face Matters: Relative Importance of the Face and Body Attractiveness in China

Rau, Pei‐Luen Patrick; Gong, Yun; Zhuang, Chunping

doi:10.4236/psych.2016.77104

Cited by 3 publications

(3 citation statements)

References 16 publications

(23 reference statements)

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“…This is consistent with the earlier findings when asked regarding the type of advertisement that affects them the most. However, this finding is contradictory to findings in previous studies which suggested facial attractiveness to be more important than physical attractiveness for body image (Currie & Little, 2009;Rau, Gong, & Zhuang, 2016).…”

Section: Emerging Adults' Behavioral Responses Towards Media Advertisingcontrasting

confidence: 99%

The Extent of Media Influence on the Body Image of Malaysian Emerging Adults

Kaur¹,

Sulaiman²,

Ghazali³

et al. 2022

5007

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Body image includes two aspects which are one’s perceptions towards one’s body size, weight, shape, as well as physical attributes or movements and feelings about these attributes, which consequently impact one’s behaviour. In this regard, the media plays a key role in defining emerging adults’ self-beliefs about themselves and how these attributes are further translated into behavioural outcomes. Guided by the Sociocultural Theory, this study is undertaken to probe the extent of media influence on Malaysian emerging adults’ body image and how this influence exerts on their emotions and behaviours. Through purposive sampling technique on 227 emerging adults enrolled at a Malaysian public university, a questionnaire probed the causal role of the media and its effects on the body image of these young adults. The study found that the media, particularly social media has a strong and significant influence on Malaysian emerging adults. However, a noteworthy finding is that the emotional states experienced by young adults are not always negative. Despite the constant flooding of advertisements on ideal beauty, weight and skin tone, the majority take the more rational and positive route in improving themselves and their body image by opting for exercise and change in diet regime. This implies that educators, parents, policy makers and the society at large need to constantly awaken the minds of the youth about the inevitable impact of the media and care should be taken to ensure frequent reinforcements and mitigation approaches.

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Section: Emerging Adults' Behavioral Responses Towards Media Advertisingcontrasting

confidence: 99%

The Extent of Media Influence on the Body Image of Malaysian Emerging Adults

Kaur¹,

Sulaiman²,

Ghazali³

et al. 2022

5007

View full text Add to dashboard Cite

show abstract

“…Cross‐cultural research indicated that the body contributed more to the beauty ideal in Western culture, while the face contributed more to the beauty ideal in Asian culture (Frith, Shaw, & Cheng, ). Studies in China have also indicated that individuals typically give a higher priority to facial attractiveness than bodily attractiveness (Rau et al, ), and that young adults are more dissatisfied with facial appearance than fatness (Chen et al, ). These results indicate that the beauty ideal is more related to the face than the body in the Chinese cultural context.…”

Section: Limitations and Prospective Researchmentioning

confidence: 99%

“…According to evolutionary theory, we may observe a general attentional bias to female faces. As Chinese individuals may focus more on face attractiveness than body attractiveness (Chen, Jackson, & Huang, ; Rau, Gong, & Zhuang, ), they are suitable subjects for examining the effect of facial attractiveness on attentional bias. To the best of our knowledge, this study is the first to examine the attentional bias of DD patients to faces with different attractiveness, which may provide important evidence for the cognitive–behavioral model in information processing.…”

mentioning

confidence: 99%

Selective attentional biases towards a self‐related facial feature among orthognathic patients

Kou

Zhang

et al. 2019

PsyCh Journal

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The present study aimed to determine what kind of face and which area of the face (eyes or mouth) rapidly capture attention among patients with dentomaxillofacial deformities (DDs). In the present experiments, faces were categorized as highly or lowly attractive (HA and LA, respectively) and as a face with dentomaxillofacial deformities (DD face). A dot‐probe task and a change‐detection task were utilized to examine the attentional bias to the faces and facial features, respectively. In Study 1, we found that DD patients showed an attentional bias to DD male faces compared with HA male faces, while controls showed an opposite attentional pattern. In Study 2, we found that patients responded faster to the changes in the mouths of DD male faces than those of HA and LA faces. Moreover, patients paid less attention to the mouths of HA faces than to the region of the eyes, and they paid less attention than did the controls. These results indicated that DD patients selectively directed their attention to DD male faces and the mouths of these faces. These findings were not evident in female faces. Furthermore, patients showed avoidance of the mouths of HA faces regardless of the gender of the faces.

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