Preston &amp; Son

Kidson, Frank; Smith, W. C.; Jones, Peter Ward

doi:10.1093/gmo/9781561592630.article.22321

Cited by 1 publication

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“…Over sixty years, they published all kinds of music including annual country dances, operas, popular songs, and collections of ancient music. 19 The Preston firm catered to all musical tastes and abilities, but from the 1780s, they turned their attention to the beginner market and started producing instruction manuals. In contrast to their other editions, which were aimed at the practiced musician, instruction manuals were designed to attract the aspiring amateur and thus had to cater to the gendered expectations of male and female musical practice.…”

Section: Courtship Scenesmentioning

confidence: 99%

‘A Musical Bouquet for the Ladies’: Gendered Markets for Printed Music in Eighteenth‐Century England

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2023

J Eighteenth Century Stud

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This article explores how music publishers recruited the gendered expectations of musical practice to market their scores to male and female audiences. It shows how the graphic and textual elements of title pages and prefaces were used as promotional material and reveals how publishers encoded gendered representations of music making into their printed editions in order to navigate the social worlds in which they were consumed. The opening section will discuss how music publishers appropriated images of courtship scenes on the title pages of keyboard tutors (to market their scores towards young women) and explain how prefaces could be used to placate the feminine associations of musical practice to help publishers sell to a male audience. The discussion will then turn to the concept of gift giving, explaining how graphic imagery could be used to place the score at the centre of elite romantic interactions, modelling expected commercial behaviours.

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Section: Courtship Scenesmentioning

confidence: 99%

‘A Musical Bouquet for the Ladies’: Gendered Markets for Printed Music in Eighteenth‐Century England

Bridge

2023

J Eighteenth Century Stud

View full text Add to dashboard Cite

show abstract

Preston & Son

Cited by 1 publication

References 0 publications

‘A Musical Bouquet for the Ladies’: Gendered Markets for Printed Music in Eighteenth‐Century England

‘A Musical Bouquet for the Ladies’: Gendered Markets for Printed Music in Eighteenth‐Century England

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