Press Coverage of the 2012 U.S. Presidential Election: A Multinational, Cross-Language Comparison

Content Analysis in the Research Field of Election (Campaign) Coverage

“…Moreover, governmental and media systems may vary (e.g., majoritarian or proportional elections, [semi-]presidential or parliamentary system), which makes comparisons difficult, as do potentially different problem situations in different countries. While cross-national studies can also compare how the media cover one and the same election in different countries, only few studies have investigated this so far (e.g., Gardner et al 2016;van Aelst et al 2018;Vliegenthart et al 2010). Other examples of international comparative studies include Adam et al ( 2019 3) Regarding the analyzed time period(s), most studies seem to focus on the preelection coverage, the so-called 'hot phase' of the election campaign (usually a few weeks prior to the election) (Reinemann 2013;Schulz 2015).…”