“…This article combines an interest in affects with a discursive analysis by utilising the conceptualisation of affective-discursive practice developed by Margaret Wetherell (2012). Previously, this conceptualisation has been applied to the study of racist and nationalist meaning-making (Hokka and Nelimarkka, 2019; Nikunen, 2018; Ojala et al, 2019; Wetherell et al, 2015), but for the most, not to the analysis of the manosphere, or more specifically to the meaning-making around men’s victimisation. Overall, even though affects such as anger or a sense of aggrieved entitlement have been frequently noted as playing a central role in the current manifestations of anti-feminist men’s rights advocacy (Ging, 2017; Kimmel, 2013), studies illuminating in detail how affect functions in such advocacy, and specifically how affect and discourse co-operate in it, are scarce.…”