“President-Protector”: A Multimodal Critical Discourse Analysis of a News Report Promoting the Personality Cult of the President of Turkmenistan G. Berdymukhamedov
Abstract:The cult of personality started by the first President of Turkmenistan Saparmurat Niyazov has acquired new dimensions with the present leader of the country. The cult of personality of Gurbanguly Berdymukhamedov is actively constructed via mass media. This paper examines two short clips of a news report dedicated to the President’s birthday celebration that was broadcasted on the Turkmen national TV on 26 June 2020. The paper analyzes a set of specific mechanisms of flattery inflation used in the report and de… Show more
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